What is a video hook?
A video hook is the very first moment of your video that grabs someone’s attention and makes them want to keep watching. It usually happens in the first three seconds, and it’s designed to stop viewers from scrolling past your…
Emily
10 fan behaviour metrics every artist should track
Understanding your audience isn’t just about counting followers or streams. Real growth comes from tracking the behaviours that reveal who your true fans are, how they engage and how close they are to supporting you financially. These metrics help artists…
Why every artist needs a long-form content strategy
In an online world dominated by quick clips, short captions and instant reactions, long-form content might seem outdated. But for artists trying to build a loyal, sustainable audience, it’s one of the most powerful tools available. Long-form content doesn’t just…
Deezer introduce their own version of Spotify Wrapped, “My Deezer Year 2025”
Deezer launched their own version of Spotify Wrapped called My Deezer Year 2025. While the feature is extremely similar to Spotify’s, the name isn’t quite as catchy. It’s great news for Deezer listeners, though. On Monday, 1st December, Deezer launched…
Bad Bunny is the top global artist of 2025 – Spotify Wrapped results are in
With over 19.8 billion streams globally in 2025, Bad Bunny once again has the top spot for Global Artist. However, Lady Gaga and Bruno Mars win the title for the Top Global Song with over 1.7 billion streams on their…
Spotify Wrapped 2025 – what club are you part of?
Today’s the day! The one we have all been waiting for – Spotify Wrapped 2025 is officially here. Check out your super listener status and see what albums have been in the spotlight for you this year with all new…
Why niche genres are winning in the streaming economy
For years, the music industry revolved around mass appeal. Major labels chased radio-friendly hits, artists were encouraged to make their sound more “universal”, and success was largely measured by chart positions. But the streaming era has rewritten these rules entirely.…
Breaking down the perfect 30-second music promo video
Short-form video has become the frontline of music discovery. Whether you’re promoting a new single, an upcoming gig or a behind-the-scenes moment, a tight 30-second promo can make all the difference. But what makes a promo actually work? Below, we…
How to collaborate with other creators
Collaborating with other creators is one of the fastest ways to grow your audience, improve your skills, and build genuine connections online. But when you’re just starting out, it can feel intimidating — especially if you think your platform is…
What is the difference between iTunes and Apple Music?
The two work together and are part of the same umbrella, but aren’t the same platform, nor do they have the same audience. So, what are the differences? How to tell iTunes and Apple Music apart? iTunes and Apple Music…
