When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and…
A new listener discovers your latest single and enjoys what they hear. But what happens next? They might visit your artist profile, scroll through your releases and struggle to decide which song to play next. When you’ve built up a…
When two artists collaborate on a song, promoting the release requires more than simply sharing a link. Both artists need to make sure their audiences can find the correct recording, recognise the artist credits and understand where to listen. If…
Once your single is out, another email saying “my new song is out now” may have little to offer a fan who has already listened. A follow-up works better when it gives them a fresh reason to return. These music…
A digital EP bundle should feel complete when a fan opens it. The tracks should be easy to find, the extras should match the product description and the instructions should explain how to get started. Use a digital EP bundle…
Before you publish the release announcement, open the link as a fan would. A polished post cannot fix a button that opens the wrong recording or a page that still talks about an upcoming release after the music is live.…
When preparing to release music, you’ll encounter plenty of unfamiliar terminology. One term independent artists may come across is UPC. But what is a UPC in music, and do you need one to release your songs? Here’s what musicians need…
Many artists approach music marketing one release at a time. A new single is announced. Content is created. Links are shared. A pre-save campaign launches. Release day arrives. And then, a few weeks later, the cycle begins all over again.…
As an artist, it is easy to assume that if someone discovers your music, they will eventually listen to it. After all, they clicked your profile. They watched your video. They showed enough interest to learn more. Surely the hard…
