How to prepare your digital downloads for Black Friday
Prepare your digital downloads for Black Friday. Check files, product details, previews and promotional links before sharing your PUSH.fm offer.
Category Guides
Guides you can use to learn, inform and inspire your marketing and promotional plans.
Music campaign CTA examples for listeners, subscribers and buyers
A music campaign call to action tells a fan what to do next. It might invite them to listen to a single, join your updates or buy a download. The wording should make that action clear before they open the…
Your release is delayed: A pre-save communication checklist
You’ve spent weeks preparing for your next music release. Your Pre-save campaign is live, promotional posts are scheduled and fans are expecting your new single, EP or album on a particular date. Then something changes. Whether it’s a distribution issue,…
A music campaign link register template for artist teams
When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and…
How to build a back catalogue music page around a listener’s mood
A new listener discovers your latest single and enjoys what they hear. But what happens next? They might visit your artist profile, scroll through your releases and struggle to decide which song to play next. When you’ve built up a…
MP3 or WAV for a paid fan download? How to explain the choice
If you sell a music download, fans need to know which files they will receive and how they can use them. Describing a product as simply offering ‘high-quality audio’ is less useful than clearly explaining the formats included. Choosing between…
How to test a Reward Link without asking fans to do too much
A Reward Link offers something in exchange for a requested action. If the reward is unclear or the journey feels like work, a fan may leave before reaching the content. A reward link conversion test helps you find that friction.…
A merch table QR code page for the morning after a gig
Someone photographs your merch table, takes a flyer home or saves a card in their pocket. They scan the code the next morning. Will the page still make sense? A merch table QR code landing page should work during the…
How to package a digital EP bundle fans can actually use
A digital EP bundle should feel complete when a fan opens it. The tracks should be easy to find, the extras should match the product description and the instructions should explain how to get started. Use a digital EP bundle…
How to turn social media followers into customers
Growing your social media following is exciting, but follower numbers alone won’t grow your business. For social media to become a valuable marketing channel, you need to turn some of that attention into action. Whether you run an online shop,…
