Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Is ticket scalping ever fair?

Is ticket scalping ever fair

Few things annoy music fans more than seeing a concert sell out in minutes, only to find tickets being resold online moments later for double, triple or even ten times the original price. This practice is known as ticket scalping,…

Why a Lifetime Save is more powerful than a Pre-save

Why a Lifetime Save is more powerful than a Pre-save

As an artist you can either create a Pre-save each time you release a new track, or, one Lifetime Save, saving every future release to your fans accounts, for life. It’s a no-brainer! Standard Pre-save A normal Pre-save allows your…

The biggest music trends of 2026

The biggest music trends of 2026

The music industry continues to evolve at a remarkable pace, and 2026 is shaping up to be one of the most transformative years yet. From artificial intelligence and independent artists to genre-blending and immersive live experiences, the way we create,…

The rise of subscription entertainment

Remember when entertainment was something you actually owned? You’d buy a DVD, stack CDs on a shelf, or proudly display a collection of video games that took years to build. These days, however, ownership has taken a back seat as…

Festival survival guide for music fans

Festival survival guide for music fans

There’s nothing quite like festival season. The excitement of seeing your favourite artists, discovering new bands and spending a weekend surrounded by fellow music lovers is hard to beat. Unfortunately, festivals also come with a few challenges, including surprise rainstorms,…

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