Guides you can use to learn, inform and inspire your marketing and promotional plans.
Growing your social media following is exciting, but follower numbers alone won’t grow your business. For social media to become a valuable marketing channel, you need to turn some of that attention into action. Whether you run an online shop,…
Social media can be one of the most powerful marketing tools available to small businesses. It gives you somewhere to showcase your products or services, connect with customers and introduce your brand to people who might never otherwise discover it.…
When preparing to release music, you’ll encounter plenty of unfamiliar terminology. One term independent artists may come across is UPC. But what is a UPC in music, and do you need one to release your songs? Here’s what musicians need…
Being a small business, it’s really hard to get your ideas out there. You probably have lots of ideas on what would make a good product but you don’t yet have the funds or backing to do so. You need…
When creating a social media account, one of the first decisions you’ll need to make is whether your profile should be public or private. Both options have advantages, and the right choice depends on how you plan to use social…
If you’re new to Pinterest, one of the first things you’ll come across is the humble Pinterest board. But what exactly are Pinterest boards, how do they work and how can you use them to organise your content? Whether you’re…
It’s one of the most searched questions on Facebook: can you see who viewed your profile? Many users are curious to know who’s been looking at their profile, whether it’s friends, colleagues, potential employers or complete strangers. Unfortunately for those…
The TikTok algorithm is one of the biggest reasons behind the platform’s success. It helps users discover content they’ll enjoy while giving creators the opportunity to reach large audiences, even if they have very few followers. Unlike some social media…
If you’ve suddenly stopped seeing someone’s posts, Stories or messages on social media, you may be wondering whether they’ve blocked you. While most platforms don’t directly notify users when they’ve been blocked, there are several signs that can help you…
Growing an Instagram business account isn’t as simple as posting a photo and hoping for the best. With millions of businesses competing for attention every day, standing out requires a strategy that goes beyond pretty pictures and trending audio. The…
