Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

The truth about Spotify streams and what actually matters

The truth about Spotify streams and what actually matters

Spotify streams can help you see what is popular and where your marketing has paid off. However, not all streams are always genuine, so be careful. If you’re an independent artist trying to grow your career, you’ve probably obsessed over…

TikTok Creator Marketplace – everything you need to know

TikTok Creator Marketplace - everything you need to know

The TikTok Creator Marketplace (TTCM) is a platform for creators and brands to come together to form collaborations and network. What is the TikTok Creator Marketplace? TikTok Creator Marketplace is available via TikTok One. This is a one-stop-shop for advertisers…

How to use Discord to build a fan community

How to use Discord to build a fan community

Discord has become one of the best platforms for musicians, content creators, and brands to build dedicated fan communities. Originally designed for gamers, it now serves as a powerful tool for engaging with followers, sharing exclusive content, and fostering a…

Different types of music files and what they mean

Different types of music files and what they mean

When listening to or downloading music, you may come across different types of audio file formats. Each format has its own purpose, balancing sound quality, file size, and compatibility. 1. Lossy audio formats Lossy formats compress audio by removing some…

What is lossless audio? A beginner’s guide

What is lossless audio A beginner’s guide

If you are passionate about music or audio quality, you may have come across the term lossless audio. But what does it actually mean, and how does it compare to other audio formats? Understanding audio compression When audio files are…

What is Bluesky? A guide to the new social media platform

What is Bluesky A guide to the new social media platform

With the rise of new social media platforms, many people are looking for alternatives to Twitter and other mainstream networks. One platform that has gained attention is Bluesky, a decentralised social network backed by Twitter co-founder Jack Dorsey. But what…

The TikTok Creator Fund: How It works and is it worth It?

The TikTok Creator Fund How It works and is it worth It

The TikTok Creator Fund is a programme designed to help content creators earn money from their videos. Launched in 2020, it aims to reward users for their creativity and engagement. However, many creators have questioned whether it is truly a…

Is TikTok a dangerous career?

Is TikTok a dangerous career

TikTok has created countless opportunities for influencers, musicians, and content creators, turning some into global stars. However, while a career on TikTok can be exciting and profitable, it also comes with significant risks. From mental health challenges to financial instability,…

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