Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

How to arrange a song: The basic structure of a pop track

How to arrange a song The basic structure of a pop track

If you have ever found yourself sitting with a brilliant eight-second loop inside your music software, unsure of how to turn it into a full, three-minute track, you are experiencing the hardest part of songwriting: arrangement. Arrangement is simply the…

What is mixing? (And how it is different to mastering)

What is mixing (And how it is different to mastering)

If you are new to the world of music production, you will constantly hear two words grouped together: mixing and mastering. They are the two final, crucial steps in turning a rough bedroom recording into a polished track ready for…

How to spot a fake account or social media scam

Social media is a fantastic tool for staying in touch with family, discovering independent businesses, and watching entertaining videos. However, because billions of us use platforms like Facebook, Instagram, and TikTok every day, these networks have also become a goldmine…

Less is more when it comes to marketing your music

Less is more when it comes to marketing your music

Your music Fan Link doesn’t need to be all singing and all dancing every time. Of course, you want it to have your artist stamp on it, but it’s important you don’t distract from your artist image, and most importantly,…

How to add searchable captions to your reels 

Don’t let your content get lost in the feed. Use this simple trick to help the algorithm find your audience. 1. Use the “Captions” sticker Instagram has a built-in tool that transcribes your audio automatically. This is the most efficient…

Why your account was flagged (and how to appeal)

Why your account was flagged (and how to appeal)

It is a sinking feeling: you open your app to find a “restricted” banner or, worse, a completely disabled profile. In 2026, social media platforms rely heavily on automated AI moderators to scan millions of posts every second. While these…

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