Guides you can use to learn, inform and inspire your marketing and promotional plans.
Instagram allow users to change their usernames whenever they require. It’s easy to do, but you are capped at a maximum of twice within a 14-day period. How to update your Instagram username If you have a large following, Instagram…
Short-form video apps like TikTok and Instagram Reels run on sound. A catchy 15-second audio snippet can blow up online overnight, encouraging thousands of other creators to use your audio for their own videos, memes, and dances. Whether you are…
Social media has become one of the most powerful tools available to independent artists. Gone are the days when musicians needed a large marketing budget or a major label to reach an audience. Today, artists can connect directly with listeners,…
Most artists assume they lose fans because of their music. The song wasn’t strong enough. The content didn’t perform. The release didn’t get enough exposure. But in many cases, fans are lost long before they ever decide whether they like…
Promoting music can feel like a full-time job. You have to create content, post on social media, build anticipation, share links, encourage streams, communicate with fans and somehow find time to make the next song. With so many platforms, tools…
The relationship between artists and fans has changed dramatically. For decades, music promotion was largely one-way. Artists released music, appeared in magazines, performed on the radio and relied on record labels and traditional media to reach audiences. Today, the relationship…
When artists think about music marketing, they often focus on the big things. More content. More followers. More streams. More reach. However, some of the biggest opportunities for growth can come from the smallest details. One extra click. One unnecessary…
Getting your fans to share your music on social media can often feel like hard work. However, Instagram’s ‘Add Yours’ Music sticker makes word-of-mouth promotion feel like a fun, interactive game. Instead of just asking people to stream your latest…
Promoting music online has never been easier, but it has also never been more fragmented. Artists are expected to maintain a presence across multiple streaming platforms, social networks, video channels and promotional tools. As a result, it can be tempting…
Running a Questions & Answers (Q&A) session on Instagram Stories is one of the easiest ways to connect directly with your audience. It gives your followers a chance to ask you questions, while helping you build trust, show off your…
