Guides you can use to learn, inform and inspire your marketing and promotional plans.
Starting or scaling a business is exciting, but it often feels like you need a massive bank account just to get noticed. The good news? You don’t. Some of the most successful brands built their foundations on sweat equity rather…
When you first start creating content online—whether you are filming cooking tutorials, sharing gardening tips, or writing about local history—the digital world can feel like a very lonely place. You spend hours filming, editing, or writing, only to press ‘publish’…
When you write something in a notebook with a pencil, you can easily rub it out. If you make a mistake, a quick pass with an eraser and it is gone forever. Many people view social media the same way.…
If you are one of the many people who still logs into Spotify using an old, randomly generated username, it is time to update your login habits. The music streaming giant is officially scrapping username sign-ins later this year. Spotify…
Let’s be entirely honest for a moment. Creating content for social media can feel like being trapped on a giant, exhausting treadmill that someone has set to maximum speed. You spend three days researching, writing, and polishing a brilliant, 2,000-word…
It’s 4:00 pm on a Thursday afternoon. You are staring at a blinking cursor, your coffee has gone cold, and your creative brain has officially left the building. It hasn’t just paused; it has packed its bags, caught a flight…
Let’s be completely honest about B2B social media marketing: a lot of it is an absolute snooze-fest. For some bizarre reason, the moment a marketer sits down to write content for a Business-to-Business audience, they transform into a Victorian schoolmaster.…
There are few things on the internet more painful than watching a corporate marketing department try to be “cool”. You’ve almost certainly seen it happen. A brand wants to appeal to a younger demographic, so they assemble a committee of…
There is a massive conversation happening in the music world right now, and it doesn’t involve a controversial pop star or a legendary band reuniting. Instead, it’s all about artificial intelligence. AI music tools have moved far beyond generating funny…
Setting up a space to record music, podcasts, or voiceovers used to cost thousands of pounds. Today, you can build a remarkably professional setup in your own bedroom for less than the cost of a weekend away. If you already…
