Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Why businesses must move with the times

Why businesses must move with the times

You can’t move forward if you’re stuck in the past. So, don’t allow yourself to be left behind. Ensure you keep moving along and changing up strategies where you can. This will help with overall growth. In today’s fast-paced world,…

Becoming your own boss – what you need to learn

Becoming your own boss - what you need to learn

If you’re striving to become your own boss, here’s where you should get started. It isn’t an impossible mission to become in charge of your own brand or business, but it will require hard work. Thinking about becoming your own…

Adapting to change – strategies for navigating uncertain times

Adapting to change - strategies for navigating uncertain times

Change will always occur. Nothing stays the same forever. It’s important you’re willing to adapt to change and avoid being thrown off by the uncertainty. Change is a constant in the business world, and navigating uncertain times requires resilience, flexibility,…

Music production 101 – essential tools and techniques

Music production 101 - essential tools and techniques

Producing music is harder than many think. It’s much more than recording and pressing release. There’s a lot involves, including a lot of technical tools. Music production is the art of creating and arranging music using various tools and techniques.…

What is a micro-influencer? A simple explanation

What is a micro-influencer A simple explanation

A micro-influencer might be smaller in their following, but they definitely aren’t tiny in power. They have a much higher engagement rate than those huge influencers. In the world of social media marketing, you might have heard the term “micro-influencer”…

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