Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Can I use AI to edit my videos?

Can I use AI to edit my videos

The short answer? Yes, you absolutely can. AI is quickly becoming one of the most powerful tools in a creator’s toolkit—especially when it comes to editing videos. Whether you’re working on YouTube content, Instagram Reels or TikToks, AI can save…

How to create a content strategy for Instagram

How to create a content strategy for Instagram

If you want to grow on Instagram in a meaningful and sustainable way, posting random content now and then just won’t cut it. Whether you’re a creator, small business owner or personal brand, having a proper content strategy can help…

How to get brand deals with a small following

How to get brand deals with a small following

Many content creators assume you need thousands of followers before brands will notice you—but that’s no longer true. With the rise of micro-influencers, brands are actively seeking out creators with smaller, highly engaged audiences. If you’re wondering how to get…

How to improve SEO for my blog

How to improve SEO for my blog

Search engine optimisation (SEO) can feel like a bit of a mystery when you’re just starting out—but it’s one of the most powerful tools for bringing consistent, organic traffic to your blog. Whether you’re writing about travel, fashion, tech or…

Songwriting prompts for when you’re stuck

Songwriting prompts for when you're stuck

Writer’s block is real—especially when you’re trying to write something that feels meaningful, honest, or new. Whether you’re staring at a blank notebook or looping the same four chords with nothing to say, a good prompt can break the cycle…

What should I charge for sponsored posts?

What should I charge for sponsored posts

If you’re growing a presence on social media, you might reach a point where brands want to collaborate with you. But one of the most common questions creators ask is: what should I charge for sponsored posts? Whether you’re just…

What kind of content performs best on social media?

What kind of content performs best on social media

If you want to grow on social media, understanding what kind of content performs best is essential. Whether you’re a creator, brand, or small business, the content you share can make or break your engagement, reach, and follower growth. In…

How do I get on the Instagram Explore page?

How do I get on the Instagram Explore page

If you’re trying to grow your Instagram account, getting featured on the Explore page can be a game-changer. It’s where millions of users discover new content every day — and if your post lands there, your reach and engagement can…

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