Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Beginner’s equipment guide for watercolour painting

Beginner's equipment guide for watercolour painting

Watercolour painting is a fantastic hobby, career or just pass time. But, with so many options on what to buy, how do you decide what you actually need? Watercolour painting is a beautiful and versatile medium that allows artists to…

Clickbait – what it is and how to spot it

Clickbait - what it is and how to spot it

If something seems too good to be true, often it is. Many creators use clickbait, especially when their art form is video content. It helps the video sell. In today’s digital age, you’ve probably come across sensational headlines or eye-catching…

A guide to making eye-catching visuals for your music

A guide to making eye-catching visuals for your music

Knowing where to begin when it comes to creating eye-catching content can be a bit tricky. You’ve got the great sounds, but how do you encourage people to start listening? Through your visual imagery, of course. In today’s digital age,…

What is the role of a food stylist within photography?

What is the role of a food stylist within photography

Those fast food adverts you see? Yep, they’re not real. That’s why the burgers always look so much better in the ad than real life. The photographers use food stylists to help stage the picture. Have you ever flipped through…

How an event planner can bring any special day to life

How an event planner can bring any special day to life

An event planner is at the heart of the occasion. They are the brains behind the operation, ensuring everything has been considered, and the day runs smoothly. Event planning is a dynamic and exciting field that plays a crucial role…

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