Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

How to spot a fake account or social media scam

Social media is a fantastic tool for staying in touch with family, discovering independent businesses, and watching entertaining videos. However, because billions of us use platforms like Facebook, Instagram, and TikTok every day, these networks have also become a goldmine…

Less is more when it comes to marketing your music

Less is more when it comes to marketing your music

Your music Fan Link doesn’t need to be all singing and all dancing every time. Of course, you want it to have your artist stamp on it, but it’s important you don’t distract from your artist image, and most importantly,…

How to add searchable captions to your reels 

Don’t let your content get lost in the feed. Use this simple trick to help the algorithm find your audience. 1. Use the “Captions” sticker Instagram has a built-in tool that transcribes your audio automatically. This is the most efficient…

Why your account was flagged (and how to appeal)

Why your account was flagged (and how to appeal)

It is a sinking feeling: you open your app to find a “restricted” banner or, worse, a completely disabled profile. In 2026, social media platforms rely heavily on automated AI moderators to scan millions of posts every second. While these…

What is the best time to post on TikTok in 2026?

What is the best time to post on TikTok in 2026

Finding the “sweet spot” for your TikTok uploads has become more critical than ever. In 2026, the TikTok algorithm has shifted to prioritise engagement velocity—meaning the number of likes, shares, and saves you get in the first 60 minutes determines…

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