The relationship between artists and fans has changed dramatically. For decades, music promotion was largely one-way. Artists released music, appeared in magazines, performed on the radio and relied on record labels and traditional media to reach audiences. Today, the relationship is…
When artists think about music marketing, they often focus on the big things. More content. More followers. More streams. More reach. However, some of the biggest opportunities for growth can come from the smallest details. One extra click. One unnecessary step.…
A Pre-save allows fans to save your music to their library ahead of release day, so it’s in their library when it drops. A Forever Pre-save means every track you release from now on, will be placed into their library too.…
Getting your fans to share your music on social media can often feel like hard work. However, Instagram’s ‘Add Yours’ Music sticker makes word-of-mouth promotion feel like a fun, interactive game. Instead of just asking people to stream your latest single,…
PUSH.fm just had a bit of a makeover. We’ve introduced Quick action buttons on your dashboard. Allowing you to find the relevant tools with just a click. This gives you more time to sit back and watch the streams come in.…
Promoting music online has never been easier, but it has also never been more fragmented. Artists are expected to maintain a presence across multiple streaming platforms, social networks, video channels and promotional tools. As a result, it can be tempting to…
When you are trying to build an online presence alongside a full-time job, family life, or a busy daily schedule, social media can quickly feel like an overwhelming second job. It is easy to start the day with the best intentions,…
Streams are one of the most visible metrics in the music industry. Artists often celebrate streaming milestones, track listener numbers and focus heavily on growing their reach across platforms. While streams are an important indicator of discovery and engagement, they only…
Music promotion has traditionally focused on one release at a time. An artist announces a new track, launches a pre-save campaign, encourages fans to take action and then starts the process again for the next release. While pre-save campaigns remain a…
Many artists spend weeks or even months building excitement for a new release, only to move on a few days after the song goes live. While release day is an important milestone, it should not be the finish line for your…
