There is a distinct comfort in opening your streaming app of choice on a Monday morning, hitting play on a personalised mix, and immediately hearing exactly what you want. It feels like magic. The tempo matches your walking pace, the mood…
There was a time when a pop song was allowed to take its time. Think of the slow, atmospheric build of Fleetwood Mac’s The Chain, or the full two minutes of tension before the beat drops in Phil Collins’ In the…
Let’s be entirely honest for a moment. Creating content for social media can feel like being trapped on a giant, exhausting treadmill that someone has set to maximum speed. You spend three days researching, writing, and polishing a brilliant, 2,000-word blog…
It’s 4:00 pm on a Thursday afternoon. You are staring at a blinking cursor, your coffee has gone cold, and your creative brain has officially left the building. It hasn’t just paused; it has packed its bags, caught a flight to…
There are few things in modern business more soul-crushing than spending two hours crafting a social media post, hitting publish, and being met with absolute, deafening silence. No likes. No comments. Not even a pity click from your mum. When your…
Let’s be completely honest about B2B social media marketing: a lot of it is an absolute snooze-fest. For some bizarre reason, the moment a marketer sits down to write content for a Business-to-Business audience, they transform into a Victorian schoolmaster. They…
There are few things on the internet more painful than watching a corporate marketing department try to be “cool”. You’ve almost certainly seen it happen. A brand wants to appeal to a younger demographic, so they assemble a committee of millennials,…
Artificial intelligence is an absolute godsend for busy content marketers. Let’s not pretend otherwise. When it’s 4:30 pm on a rainy Tuesday and you need to churn out three LinkedIn captions before you can log off and go to the pub,…
Spotify is expanding beyond music streaming and aiming to become a one-stop destination for music fans. The company is exploring ways to connect listeners with artists, concerts and video content, while also creating new sources of revenue. According to reports, Spotify…
If you take a look at the official UK vinyl charts on any given week, you’ll notice something rather comforting, if a little bizarre. Nestled comfortably alongside the latest hyper-pop releases and hyped indie debuts, you will invariably find a handful…
