Before you publish the release announcement, open the link as a fan would. A polished post cannot fix a button that opens the wrong recording or a page that still talks about an upcoming release after the music is live. A…
Your YouTube live session gives listeners a chance to hear your music in a different setting. Someone might discover you through an acoustic performance, a stripped-back studio session or a recording from a small venue. When that viewer wants more, where…
Getting your music featured on playlists can introduce your tracks to new listeners and help grow your audience. For independent artists, learning how to pitch music to playlists can therefore be a valuable part of a wider music promotion strategy. While…
Reaching your first 1,000 streams on Spotify can feel like a huge milestone as a new artist. While there isn’t a shortcut to guaranteed streams, having a strong music promotion strategy can help you introduce your songs to new listeners and…
Running a small business often means handling everything from customer service to marketing yourself. Thankfully, the right social media tools for small businesses can save time, simplify content creation and make managing your online presence much easier. Here are a few…
Growing your social media following is exciting, but follower numbers alone won’t grow your business. For social media to become a valuable marketing channel, you need to turn some of that attention into action. Whether you run an online shop, freelance…
Social media can be one of the most powerful marketing tools available to small businesses. It gives you somewhere to showcase your products or services, connect with customers and introduce your brand to people who might never otherwise discover it. But,…
When preparing to release music, you’ll encounter plenty of unfamiliar terminology. One term independent artists may come across is UPC. But what is a UPC in music, and do you need one to release your songs? Here’s what musicians need to…
Being a small business, it’s really hard to get your ideas out there. You probably have lots of ideas on what would make a good product but you don’t yet have the funds or backing to do so. You need customers,…
When creating a social media account, one of the first decisions you’ll need to make is whether your profile should be public or private. Both options have advantages, and the right choice depends on how you plan to use social media.…
