When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and a…
A new listener discovers your latest single and enjoys what they hear. But what happens next? They might visit your artist profile, scroll through your releases and struggle to decide which song to play next. When you’ve built up a collection…
When two artists collaborate on a song, promoting the release requires more than simply sharing a link. Both artists need to make sure their audiences can find the correct recording, recognise the artist credits and understand where to listen. If one…
A fan joins your mailing list through a Pre-save campaign. Another signs up after attending a gig. Someone else purchases your latest digital EP. Although these fans have all interacted with your music, their journeys are different. Understanding where your audience…
If you sell a music download, fans need to know which files they will receive and how they can use them. Describing a product as simply offering ‘high-quality audio’ is less useful than clearly explaining the formats included. Choosing between MP3…
Changing your artist bio link is easy. Keeping the links in older posts, video descriptions and printed materials useful takes more planning. A migration checklist helps you map the routes fans already use before moving them to a new page. You…
