


Music campaign CTA examples for listeners, subscribers and buyers
A music campaign call to action tells a fan what to do next. It might invite them to listen to a single, join your updates or buy a download. The wording should make that action clear before they open the link.…

A digital music bundle revenue calculator: plan with your own fees
The price of a digital music bundle is not the amount you necessarily keep from each order. Transaction charges, refunds and the costs of preparing the product can change the result. This digital music bundle revenue calculator gives you a manual…

A weekly music marketing report template for small labels
A small record label does not need a lengthy presentation to understand how its campaigns are performing. It needs a clear overview of which releases are ready, what happened during the week and who is responsible for the next action. A…

Your release is delayed: A pre-save communication checklist
You’ve spent weeks preparing for your next music release. Your Pre-save campaign is live, promotional posts are scheduled and fans are expecting your new single, EP or album on a particular date. Then something changes. Whether it’s a distribution issue, an…

A music campaign link register template for artist teams
When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and a…

How to build a back catalogue music page around a listener’s mood
A new listener discovers your latest single and enjoys what they hear. But what happens next? They might visit your artist profile, scroll through your releases and struggle to decide which song to play next. When you’ve built up a collection…

A featured artist release page checklist for collaborations
When two artists collaborate on a song, promoting the release requires more than simply sharing a link. Both artists need to make sure their audiences can find the correct recording, recognise the artist credits and understand where to listen. If one…

An audience tagging plan for your next music release
A fan joins your mailing list through a Pre-save campaign. Another signs up after attending a gig. Someone else purchases your latest digital EP. Although these fans have all interacted with your music, their journeys are different. Understanding where your audience…

