A small record label does not need a lengthy presentation to understand how its campaigns are performing. It needs a clear overview of which releases are ready, what happened during the week and who is responsible for the next action. A…
You’ve spent weeks preparing for your next music release. Your Pre-save campaign is live, promotional posts are scheduled and fans are expecting your new single, EP or album on a particular date. Then something changes. Whether it’s a distribution issue, an…
When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and a…
A new listener discovers your latest single and enjoys what they hear. But what happens next? They might visit your artist profile, scroll through your releases and struggle to decide which song to play next. When you’ve built up a collection…
When two artists collaborate on a song, promoting the release requires more than simply sharing a link. Both artists need to make sure their audiences can find the correct recording, recognise the artist credits and understand where to listen. If one…
A fan joins your mailing list through a Pre-save campaign. Another signs up after attending a gig. Someone else purchases your latest digital EP. Although these fans have all interacted with your music, their journeys are different. Understanding where your audience…
If you sell a music download, fans need to know which files they will receive and how they can use them. Describing a product as simply offering ‘high-quality audio’ is less useful than clearly explaining the formats included. Choosing between MP3…
