Social media is a fantastic tool for staying in touch with family, discovering independent businesses, and watching entertaining videos. However, because billions of us use platforms like Facebook, Instagram, and TikTok every day, these networks have also become a goldmine for…
If you have spent any time trying to grow your brand on social media, you have probably received completely conflicting advice about hashtags. One digital marketing expert tells you to use 30 hashtags on every post, while another claims that using…
When was the last time you actually looked at your Facebook privacy settings? If you are like most people, your account is probably running on Meta’s default settings. In the digital world, default settings rarely work in your favour. Facebook continuously…
The social media landscape moves fast. Just when you think you have a handle on the latest digital marketing strategy, a new wave of internet slang, algorithm updates, and creator economy terminology takes over your feed. Whether you are a small…
If you’ve scrolled through social media, read a news headline, or wondered why your streaming app keeps recommending the same obscure true-crime documentaries, you’ve likely encountered “the algorithm”. Lately, it seems like the algorithm has become society’s ultimate scapegoat. It is…
Your music Fan Link doesn’t need to be all singing and all dancing every time. Of course, you want it to have your artist stamp on it, but it’s important you don’t distract from your artist image, and most importantly, your…
Don’t let your content get lost in the feed. Use this simple trick to help the algorithm find your audience. 1. Use the “Captions” sticker Instagram has a built-in tool that transcribes your audio automatically. This is the most efficient way…
Using trending audio is one of the fastest ways to get your Reels in front of a fresh audience. However, the window of opportunity is small; if you wait until everyone is doing it, the trend is already “saturated.” 1. Spot…
TikTok has introduced a paid subscription tier that removes adverts. It’s £3.99 per month and available in the UK only. Would you pay to remove ads? TikTok has joined their fellow social media platforms by offering a paid subscription service. This…
It’s easy to think that email is a bit “old school” when we have TikTok, Instagram, and Discord at our fingertips. But for a musician in 2026, relying solely on social media is a risky move. Algorithms change, platforms lose popularity,…
