How best to employ, customise and analyse the performance of Reward Links to fit perfectly inline with your marketing goals and aspirations.
You’ve spent weeks preparing for your next music release. Your Pre-save campaign is live, promotional posts are scheduled and fans are expecting your new single, EP or album on a particular date. Then something changes. Whether it’s a distribution issue,…
When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and…
A Reward Link offers something in exchange for a requested action. If the reward is unclear or the journey feels like work, a fan may leave before reaching the content. A reward link conversion test helps you find that friction.…
A digital EP bundle should feel complete when a fan opens it. The tracks should be easy to find, the extras should match the product description and the instructions should explain how to get started. Use a digital EP bundle…
Promoting music online has never been easier, but it has also never been more fragmented. Artists are expected to maintain a presence across multiple streaming platforms, social networks, video channels and promotional tools. As a result, it can be tempting…
Releasing new music can feel overwhelming when you don’t have a large marketing budget behind you. While paid advertising, PR campaigns and professional promotion can help, they are not the only ways to get your music in front of listeners.…
