Automatic Fan Link conversion
On release day, a Fan Link will be made for you and all audience members will be redirected there. Your Pre-save will act as the buffer in between, directing your fans across to your Fan Link. By making the process…
Category Smart Links
Everything Smart Link related – find out how you can use them to suit your needs and fan base to a T.
Don’t lose your automatic Lifetime Saves
Due to Spotify’s updated agreements, anyone who saves your Lifetime Save will need to allow Spotify access to their account after 6 months. But, don’t worry, because we will send your audience an email similar to this one below. When…
The long game of music marketing
Many artists approach music marketing one release at a time. A new single is announced. Content is created. Links are shared. A pre-save campaign launches. Release day arrives. And then, a few weeks later, the cycle begins all over again.…
How to market your music on social media
Social media has become one of the most powerful tools available to independent artists. Gone are the days when musicians needed a large marketing budget or a major label to reach an audience. Today, artists can connect directly with listeners,…
The moment you lose a potential fan
There is a moment in every artist’s marketing journey that matters more than you might think. Someone discovers your music. They stop scrolling. They watch your video. They hear a snippet. They become curious. For a few seconds, they are…
Discovery is easy. Retention is hard.
For years, music marketing has focused on one thing: discovery. How do you get more people to hear your music? How do you reach new audiences? How do you get more streams, views and followers? These are important questions. After…
More content won’t fix this problem
When music promotion isn’t delivering results, most artists have the same reaction.“I need to post more.” More TikToks. More Reels. More Shorts. More stories. More behind-the-scenes content. More content feels like the obvious solution. After all, if people aren’t engaging…
The easiest way to lose a fan in 2026
Most artists assume they lose fans because of their music. The song wasn’t strong enough. The content didn’t perform. The release didn’t get enough exposure. But in many cases, fans are lost long before they ever decide whether they like…
Why fans stop listening before they even hear your music
As an artist, it is easy to assume that if someone discovers your music, they will eventually listen to it. After all, they clicked your profile. They watched your video. They showed enough interest to learn more. Surely the hard…
Stop starting from zero with every release
For many independent artists, every release follows the same pattern. You finish a song, build a campaign, promote a pre-save, create content, share links, encourage streams and spend weeks trying to generate momentum. Then release day arrives. The campaign ends.…
