Marketing 101: how to analyse your marketing campaign success

Once you’ve run a marketing campaign, it’s time to dig through that data. Read on and learn how to understand and analyse the fruits of your labour. First and foremost, each marketing campaign is different, and therefore each campaign’s outcomes will…

Marketing 101: What are analytics & insights?

You might’ve heard the terms ‘analytics’ & ‘insights’ thrown around, but what are they, and how can they be used to maximise your chance of success? What are analytics? In it’s simplest form, marketing analytics are collections of data and statistics…

How to market your new music release using a smart link

When your new release drops, you don’t want to have to copy and paste links to every individual streaming platform. By using a smart link, you can route your fans to their preferred platform from one page. What is a smart…
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