Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

The difference between sentence case and title case

The difference between sentence case and title case

Understanding the distinction between sentence case and title case is important for anyone working in writing, design, or publishing. These two capitalisation styles serve different purposes and convey distinct tones. What is sentence case? Sentence case means capitalising only the…

The essential guide to small business legal basics

The essential guide to small business legal basics

In this essential guide, we’ll break down the key legal aspects every small business owner should know. From choosing the right business structure to understanding contracts, intellectual property, and employment law, we’ve got you covered. Starting and running a small…

What is ROI? Understanding return on investment

What is ROI Understanding return on investment

In the world of business and finance, one of the most important metrics used to evaluate the success of an investment is ROI, or Return on Investment. Whether you’re running a business, managing personal finances, or evaluating a marketing campaign,…

How to collaborate with other YouTubers to boost your channel

How to collaborate with other YouTubers to boost your channel

Collaboration is one of the most effective ways to grow your YouTube channel. When you team up with other creators, you have the opportunity to reach new audiences, gain more exposure, and build valuable relationships in the YouTube community. Why…

Vector vs. raster: When to use each and why it matters

Vector vs. raster When to use each and why it matters

Graphic designers often face a fundamental choice when starting a project: Should they use vector graphics or raster images? Understanding the differences between these two formats is essential for creating visually appealing, high-quality designs. This article breaks down what vector…

How to script and plan your first YouTube video

How to script and plan your first YouTube video

Starting your YouTube journey can feel overwhelming, but scripting and planning your first video doesn’t have to be complicated. With a clear structure and some preparation, you can create content that captures attention and sets the tone for your channel.…

New Year TikTok content ideas to kickstart 2025

New Year TikTok content ideas to kickstart 2025

The New Year is the perfect opportunity to refresh your TikTok strategy and engage with your audience in creative and meaningful ways. Whether you’re a content creator, a small business owner, or someone looking to have fun with the platform,…

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