A collection of tips, tricks and hacks that can boost your marketing game and push your creations further.
The initial buzz of release week has faded. Your streams are levelling off, and the social media hype is slowing down. Welcome to the post-release slump. For independent musicians and creators, the 30-day mark is critical. It is the exact…
Few things annoy music fans more than seeing a concert sell out in minutes, only to find tickets being resold online moments later for double, triple or even ten times the original price. This practice is known as ticket scalping,…
Remember when entertainment was something you actually owned? You’d buy a DVD, stack CDs on a shelf, or proudly display a collection of video games that took years to build. These days, however, ownership has taken a back seat as…
There’s nothing quite like festival season. The excitement of seeing your favourite artists, discovering new bands and spending a weekend surrounded by fellow music lovers is hard to beat. Unfortunately, festivals also come with a few challenges, including surprise rainstorms,…
To put it simply, dynamic ticket pricing is when companies selling tickets to an event such as a music concert change the pricing depending on interest. This can mean two people have bought tickets for the same show at very…
If you are running a business or growing a brand, social media can easily feel like a full-time job. The constant pressure to film, edit, caption, and post every single day is a fast track to creative burnout. But you…
When you first start creating content online—whether you are filming cooking tutorials, sharing gardening tips, or writing about local history—the digital world can feel like a very lonely place. You spend hours filming, editing, or writing, only to press ‘publish’…
When you write something in a notebook with a pencil, you can easily rub it out. If you make a mistake, a quick pass with an eraser and it is gone forever. Many people view social media the same way.…
Let’s be entirely honest for a moment. Creating content for social media can feel like being trapped on a giant, exhausting treadmill that someone has set to maximum speed. You spend three days researching, writing, and polishing a brilliant, 2,000-word…
There are few things in modern business more soul-crushing than spending two hours crafting a social media post, hitting publish, and being met with absolute, deafening silence. No likes. No comments. Not even a pity click from your mum. When…
