A collection of tips, tricks and hacks that can boost your marketing game and push your creations further.
A fan has entered your music competition. The next message should explain what happens now: when entries close, how the winner will be contacted and where the entrant can find the competition details. A music competition thank-you page can also…
The price of a digital music bundle is not the amount you necessarily keep from each order. Transaction charges, refunds and the costs of preparing the product can change the result. This digital music bundle revenue calculator gives you a…
You’ve spent weeks preparing for your next music release. Your Pre-save campaign is live, promotional posts are scheduled and fans are expecting your new single, EP or album on a particular date. Then something changes. Whether it’s a distribution issue,…
When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and…
When two artists collaborate on a song, promoting the release requires more than simply sharing a link. Both artists need to make sure their audiences can find the correct recording, recognise the artist credits and understand where to listen. If…
A fan joins your mailing list through a Pre-save campaign. Another signs up after attending a gig. Someone else purchases your latest digital EP. Although these fans have all interacted with your music, their journeys are different. Understanding where your…
Once your single is out, another email saying “my new song is out now” may have little to offer a fan who has already listened. A follow-up works better when it gives them a fresh reason to return. These music…
A producer considering your sample pack needs to know what it sounds like, what is included and whether it will work in their setup. A name and an attractive cover cannot answer all of those questions. A sample pack product…
Your YouTube live session gives listeners a chance to hear your music in a different setting. Someone might discover you through an acoustic performance, a stripped-back studio session or a recording from a small venue. When that viewer wants more,…
Reaching your first 1,000 streams on Spotify can feel like a huge milestone as a new artist. While there isn’t a shortcut to guaranteed streams, having a strong music promotion strategy can help you introduce your songs to new listeners…
