A collection of tips, tricks and hacks that can boost your marketing game and push your creations further.
TikTok has become one of the biggest platforms for music discovery, but not every artist feels comfortable putting themselves in front of the camera. For many musicians, the idea of constantly filming themselves, talking to an audience or creating personal…
The way artists promote music is constantly evolving. As technology changes, audience habits shift and new platforms emerge, musicians have more opportunities than ever to connect directly with listeners. In 2026, successful music marketing is no longer just about releasing…
Creating consistent content can feel like one of the biggest challenges for independent artists. Between writing music, recording, performing and promoting releases, it can be difficult to constantly come up with new ideas. However, every song contains more content opportunities…
Creating a smart link is an important first step in making your music easier for fans to discover, but where you share that link can make all the difference. A smart link only works when people see it. The more…
Releasing new music can feel overwhelming when you don’t have a large marketing budget behind you. While paid advertising, PR campaigns and professional promotion can help, they are not the only ways to get your music in front of listeners.…
Finding new music has never been easier, but the way people discover songs in 2026 looks very different from just a few years ago. Rather than relying on radio stations, music television channels or recommendations from friends, many listeners now…
Spotify recently made changes to their pre-save structure which will affect Lifetime Saves. They now require a more regular connection from the fans themselves. Previously, Spotify would allow fans to remain connected to an artist’s account forever. Once they had…
The relationship between artists and fans has changed dramatically over the past two decades. Not long ago, most communication between musicians and their audiences was one-way. Fans would hear songs on the radio, watch interviews on television or read updates…
Have you ever spent ages writing a great post, picking out the perfect photo, and typing out a friendly caption, only to hover your thumb over the “Publish” button and completely freeze? If your heart starts beating a little faster,…
The way artists build relationships with fans is changing. For years, music promotion has focused on individual releases. Artists launch a pre-save campaign, encourage listeners to support a new track and then start the process again for the next release.…
