A ToneDen Pre-save alternative for your next release

Does exactly what it says on the tin. Everything and anything associated with digital streaming stores; including the big boys, Spotify, Apple Music & Deezer.


You’ve spent weeks preparing for your next music release. Your Pre-save campaign is live, promotional posts are scheduled and fans are expecting your new single, EP or album on a particular date. Then something changes. Whether it’s a distribution issue,…

When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and…

A new listener discovers your latest single and enjoys what they hear. But what happens next? They might visit your artist profile, scroll through your releases and struggle to decide which song to play next. When you’ve built up a…

When two artists collaborate on a song, promoting the release requires more than simply sharing a link. Both artists need to make sure their audiences can find the correct recording, recognise the artist credits and understand where to listen. If…

A fan joins your mailing list through a Pre-save campaign. Another signs up after attending a gig. Someone else purchases your latest digital EP. Although these fans have all interacted with your music, their journeys are different. Understanding where your…


Once your single is out, another email saying “my new song is out now” may have little to offer a fan who has already listened. A follow-up works better when it gives them a fresh reason to return. These music…

A digital EP bundle should feel complete when a fan opens it. The tracks should be easy to find, the extras should match the product description and the instructions should explain how to get started. Use a digital EP bundle…

Before you publish the release announcement, open the link as a fan would. A polished post cannot fix a button that opens the wrong recording or a page that still talks about an upcoming release after the music is live.…