Does exactly what it says on the tin. Everything and anything associated with digital streaming stores; including the big boys, Spotify, Apple Music & Deezer.
Promoting music can feel like a full-time job. You have to create content, post on social media, build anticipation, share links, encourage streams, communicate with fans and somehow find time to make the next song. With so many platforms, tools…
The relationship between artists and fans has changed dramatically. For decades, music promotion was largely one-way. Artists released music, appeared in magazines, performed on the radio and relied on record labels and traditional media to reach audiences. Today, the relationship…
When artists think about music marketing, they often focus on the big things. More content. More followers. More streams. More reach. However, some of the biggest opportunities for growth can come from the smallest details. One extra click. One unnecessary…
A Pre-save allows fans to save your music to their library ahead of release day, so it’s in their library when it drops. A Forever Pre-save means every track you release from now on, will be placed into their library…
Promoting music online has never been easier, but it has also never been more fragmented. Artists are expected to maintain a presence across multiple streaming platforms, social networks, video channels and promotional tools. As a result, it can be tempting…
Music promotion has traditionally focused on one release at a time. An artist announces a new track, launches a pre-save campaign, encourages fans to take action and then starts the process again for the next release. While pre-save campaigns remain…
Many artists spend weeks or even months building excitement for a new release, only to move on a few days after the song goes live. While release day is an important milestone, it should not be the finish line for…
Every music fan starts in the same place: discovering a song for the first time. They might hear it on a playlist, come across it in a TikTok video, see a friend share it on social media or stumble across…
For decades, major record labels were seen as the gateway to success in the music industry. They provided funding, promotion, industry connections and access to opportunities that were difficult for independent artists to secure on their own. Today, the landscape…
A pre-save campaign is one of the most effective ways for independent artists to build excitement before a release. It gives fans the chance to support new music before it is available, while helping artists create momentum ahead of release…
