Category Streaming stores

Does exactly what it says on the tin. Everything and anything associated with digital streaming stores; including the big boys, Spotify, Apple Music & Deezer.

The best ways to use Apple Music for growing your fanbase

The best ways to use Apple Music for growing your fanbase

As an independent musician, getting your music heard is only half the battle. With millions of tracks on streaming platforms, standing out on Apple Music can feel overwhelming. However, with the right strategies, Apple Music can become a powerful tool…

YouTube launches AI playlist generator for Premium subscribers

YouTube launches AI playlist generator for Premium subscribers

YouTube has begun rolling out a new artificial intelligence-powered feature that allows YouTube Premium users to generate custom playlists using simple text prompts. YouTube Premium and @YouTubeMusic Premium users can now instantly turn an idea, mood or genre into a…

How artists grow without mainstream support

How artists grow without mainstream support

For most artists, mainstream support never arrives. There is no major label deal, no radio push, and no industry co-sign. Yet more artists than ever are building sustainable careers on their own terms. Growth without mainstream backing isn’t the exception…

How people discover new music in 2026

How people discover new music in 2026

Music discovery in 2026 looks very different from even a few years ago. While the excitement of finding a new artist remains the same, the paths that lead listeners there have shifted. Algorithms, short-form video, and online communities now play…

Why audiences watch music content but don’t listen

Why audiences watch music content but don’t listen

Many artists experience the same frustration: music-related videos perform well, comments are positive, and follower numbers grow — yet streams barely increase. People are clearly interested enough to watch, but not enough to listen. This disconnect is common, and it…

Why listeners love “eras” culture

Why listeners love “eras” culture

In recent years, “eras” culture has become one of the most powerful forces in music fandom. Albums are no longer just collections of songs; they’re moments in time, complete with visuals, aesthetics, narratives and emotional themes. Listeners don’t just listen…

How the internet creates global fanbases

How the internet creates global fanbases

The internet has transformed the way artists connect with fans. A song released from a bedroom studio can now reach listeners on the other side of the world within hours. Geography no longer limits who can discover, support, or champion…

Are Spotify ads worth it for artists?

Are Spotify ads worth it for artists

Spotify ads are often promoted as a quick way for artists to get more streams, reach new listeners and grow their profile. For independent artists especially, they can sound like an easy solution to slow growth. But the reality is…

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