Does exactly what it says on the tin. Everything and anything associated with digital streaming stores; including the big boys, Spotify, Apple Music & Deezer.
In recent years, “eras” culture has become one of the most powerful forces in music fandom. Albums are no longer just collections of songs; they’re moments in time, complete with visuals, aesthetics, narratives and emotional themes. Listeners don’t just listen…
The internet has transformed the way artists connect with fans. A song released from a bedroom studio can now reach listeners on the other side of the world within hours. Geography no longer limits who can discover, support, or champion…
Spotify ads are often promoted as a quick way for artists to get more streams, reach new listeners and grow their profile. For independent artists especially, they can sound like an easy solution to slow growth. But the reality is…
It can feel confusing — even discouraging — to watch your audience grow on social media while your streams stay flat. You’re gaining followers, getting views, and building visibility, yet that attention doesn’t seem to translate into people actually listening…
For independent artists, Spotify can feel like a black box. You release a song, hope it lands on playlists, and wait to see if the numbers move. While Spotify doesn’t reveal its algorithm in full, enough is known to understand…
With Deezer’s latest figures released, we can see that around 39% of the music added to their platform each day, is AI-generated. They’re receiving over 60,000 fully AI-made tracks daily. Back in September, Deezer released an article stating 28% of…
Artificial intelligence is no longer a distant concept in music. It is already shaping how songs are written, produced, mixed, and even marketed. For many musicians, this raises excitement and anxiety in equal measure. The future of music creation will…
Interactive storytelling is a creative approach that turns audiences from passive consumers into active participants. Instead of simply reading, watching or listening, users make choices that influence how a story unfolds. Smart links play a key role in this process,…
Music has the power to change your mood, set the tone for an event or help you focus during your day. One of the easiest ways to make the most of this power is by creating playlists tailored to specific…
The way we consume music has changed dramatically over the past two decades. From vinyl records to CDs, and then downloads, the rise of streaming services has arguably had the biggest impact yet. Platforms such as Spotify, Apple Music, and…
