Introducing Clips, a new Spotify feature which will help artists gain streams and grow their audience. The short-form videos are a way for artists to reach out to their fans and promote any upcoming releases.
Spotify are introducing a new feature with Wrapped this year. Clips allows artists to share short form videos of 30 seconds or less. Artists can use this time to promote an upcoming release, or encourage their fans to share their latest tracks.
Building momentum for new music is really important because without it, you can’guarantee streams no matter how big you are. Even huge artists will find a lack of streams if they release a track with no prior warning. So Clips will be a valuable asset.
Not all music artists can access the feature just yet. It’s currently in beta but, it is being trialled by tens of thousands of artists, so don’t be alarmed if you can’t see it yet. It will appear soon enough. You can put anything into your 30-second videos.
If you want to let your fans know a bit about the backstory behind your latest album, this is the perfect space to do so. Short form videos are popular with creators and viewers because they don’t take much time out of your day. They’re short and sweet.
Share hidden content through Spotify Clips
Fitting all information into this time slot is valuable because your fans are more likely to stick around and listen. Also, with Clips, the videos will stay there on your profile, so your fans can find it to watch again and again. Share some behind-the-scenes footage.
Fans will be able to find these videos via their Home Page, as well as the Now Playing and Countdown pages. It makes it easier than ever for music artists to promote through Spotify. Your video will appear near your music, so they won’t be overlooked.
If your fans come looking for your music, they’ll see your Clips too. Simply record a vertical 30-second video, tag your track during the upload process, and share your video. Bring some personality and show your fans you care!
