Planning a new music release involves more than choosing a release date and uploading your track. For independent artists, building anticipation before a song goes live can make a big difference to how effectively you connect with your audience. One…
Growing a loyal audience on Spotify is one of the biggest challenges independent artists face. While creating great music is essential, building a fanbase that returns for every release requires the right promotional strategy. One tool that has become increasingly…
A Pre-save allows fans to save your music to their library ahead of release day, so it’s in their library when it drops. A Forever Pre-save means every track you release from now on, will be placed into their library…
Spotify recently made changes to their pre-save structure which will affect Lifetime Saves. They now require a more regular connection from the fans themselves. Previously, Spotify would allow fans to remain connected to an artist’s account forever. Once they had…
Music discovery remains one of Spotify’s biggest strengths, and the streaming platform is continuing to refine the ways listeners uncover new artists, fresh releases and emerging trends. Through a combination of editorial curation and personalised recommendations, Spotify offers several playlists…
Music streaming has transformed the way we listen to music. Gone are the days of carrying around CDs or downloading individual tracks. Today, millions of songs are available instantly at the touch of a button, giving listeners access to vast…
Spotify has taken a major step into the music video space by allowing artists to upload full-length videos directly to the platform via their Spotify for Artists dashboard. The new feature, currently in beta, allows musicians to share live performances,…
If you are one of the many people who still logs into Spotify using an old, randomly generated username, it is time to update your login habits. The music streaming giant is officially scrapping username sign-ins later this year. Spotify…
The global music streaming market is on the cusp of a massive milestone, with the total number of paying subscribers worldwide expected to cross the one billion mark very soon. According to the latest report from Midia Research, global music…
There is a distinct comfort in opening your streaming app of choice on a Monday morning, hitting play on a personalised mix, and immediately hearing exactly what you want. It feels like magic. The tempo matches your walking pace, the…
