Does exactly what it says on the tin. Everything and anything associated with digital streaming stores; including the big boys, Spotify, Apple Music & Deezer.
Apple has officially brought back the Apple Music Connect name, though the revived platform pivots away from its social media roots to become a streamlined business-to-business (B2B) toolkit. Originally launched in 2015 as a direct artist-to-fan social channel, the first…
For most artists, mainstream support never arrives. There is no major label deal, no radio push, and no industry co-sign. Yet more artists than ever are building sustainable careers on their own terms. Growth without mainstream backing isn’t the exception…
Music discovery in 2026 looks very different from even a few years ago. While the excitement of finding a new artist remains the same, the paths that lead listeners there have shifted. Algorithms, short-form video, and online communities now play…
Many artists experience the same frustration: music-related videos perform well, comments are positive, and follower numbers grow — yet streams barely increase. People are clearly interested enough to watch, but not enough to listen. This disconnect is common, and it…
In recent years, “eras” culture has become one of the most powerful forces in music fandom. Albums are no longer just collections of songs; they’re moments in time, complete with visuals, aesthetics, narratives and emotional themes. Listeners don’t just listen…
The internet has transformed the way artists connect with fans. A song released from a bedroom studio can now reach listeners on the other side of the world within hours. Geography no longer limits who can discover, support, or champion…
Spotify ads are often promoted as a quick way for artists to get more streams, reach new listeners and grow their profile. For independent artists especially, they can sound like an easy solution to slow growth. But the reality is…
It can feel confusing — even discouraging — to watch your audience grow on social media while your streams stay flat. You’re gaining followers, getting views, and building visibility, yet that attention doesn’t seem to translate into people actually listening…
For independent artists, Spotify can feel like a black box. You release a song, hope it lands on playlists, and wait to see if the numbers move. While Spotify doesn’t reveal its algorithm in full, enough is known to understand…
With Deezer’s latest figures released, we can see that around 39% of the music added to their platform each day, is AI-generated. They’re receiving over 60,000 fully AI-made tracks daily. Back in September, Deezer released an article stating 28% of…
