For independent artists, building momentum before a release is crucial. One of the most effective ways to do this is through a Spotify Pre-save campaign.
With the right strategy, you can ensure your fans are ready to stream your new track the moment it drops. Using PUSH.fm’s Pre-save tool, you can easily set up a campaign that encourages engagement and maximises your release’s impact.
What is a Spotify Pre-save campaign?
A Pre-save campaign allows listeners to save your upcoming release to their Spotify library before it officially goes live. This ensures that when your track is released, it will already be in their saved music, increasing the chances of immediate plays and engagement.
Why are Pre-saves important?
- Boosts first-day streams – More listeners on day one can help your song get noticed by Spotify’s algorithm.
- Increases playlisting potential – Higher engagement signals to curators that your track is worth featuring.
- Builds anticipation – Creates excitement and urgency around your release.
- Strengthens fan connection – Encourages your audience to engage with your music ahead of time.
How to create a Spotify Pre-save campaign with PUSH.fm
PUSH.fm offers a free, easy-to-use Pre-save tool that lets you set up a professional campaign in minutes. Here’s how:
- Sign up for a free PUSH.fm account
- Visit PUSH.fm and create an account.
- Create a Pre-save link
- In your dashboard, navigate to ‘Create new campaign’ and select ‘Pre-save’.
- Enter your release details, including the Spotify URI or UPC code (your distributor should provide this).
- Customise your campaign
- Add your own branding, including a custom URL, artist name, and cover image.
- Include additional links to platforms like Apple Music or Deezer if needed.
- Share your Pre-save link
- Promote your Pre-save link across social media, your website, and email newsletters.
- Use engaging calls to action, such as “Pre-save now and be the first to hear my new track!”
- Monitor performance
- Track engagement through PUSH.fm’s analytics to see how many fans are saving your music.
Tips for a successful Pre-save campaign
- Start promoting early – Launch your campaign at least 2-4 weeks before release.
- Use eye-catching visuals – Create graphics or short videos to promote your Pre-save link.
- Leverage social media – Share behind-the-scenes content, teaser clips, and countdowns.
- Encourage fan participation – Run giveaways or shout-out fans who pre-save your track.
- Collaborate with influencers – Have music bloggers or influencers share your Pre-save link.
A well-planned Spotify Pre-save campaign can make a huge difference in the success of your release. By using PUSH.fm’s tools, you can create a seamless experience for your fans while increasing your chances of making an impact on release day. Start setting up your pre-save campaign today and give your new music the launch it deserves!
