Everything Spotify related.
Once your single is out, another email saying “my new song is out now” may have little to offer a fan who has already listened. A follow-up works better when it gives them a fresh reason to return. These music…
A digital EP bundle should feel complete when a fan opens it. The tracks should be easy to find, the extras should match the product description and the instructions should explain how to get started. Use a digital EP bundle…
Before you publish the release announcement, open the link as a fan would. A polished post cannot fix a button that opens the wrong recording or a page that still talks about an upcoming release after the music is live.…
Getting your music featured on playlists can introduce your tracks to new listeners and help grow your audience. For independent artists, learning how to pitch music to playlists can therefore be a valuable part of a wider music promotion strategy.…
Reaching your first 1,000 streams on Spotify can feel like a huge milestone as a new artist. While there isn’t a shortcut to guaranteed streams, having a strong music promotion strategy can help you introduce your songs to new listeners…
When preparing to release music, you’ll encounter plenty of unfamiliar terminology. One term independent artists may come across is UPC. But what is a UPC in music, and do you need one to release your songs? Here’s what musicians need…
Planning a new music release involves more than choosing a release date and uploading your track. For independent artists, building anticipation before a song goes live can make a big difference to how effectively you connect with your audience. One…
Growing a loyal audience on Spotify is one of the biggest challenges independent artists face. While creating great music is essential, building a fanbase that returns for every release requires the right promotional strategy. One tool that has become increasingly…
Building a successful music career requires more than simply releasing great songs. Artists also need effective ways to stay connected with fans, promote new releases and encourage long-term engagement. This is where forever pre-saves can make a significant difference. Unlike…
For independent artists, every new release presents the same challenge: how do you keep listeners engaged between releases and encourage them to come back for future music? Traditional pre-save campaigns have long been a popular music marketing tool, helping artists…
