Everything Spotify related.
The relationship between artists and fans has changed dramatically over the past two decades. Not long ago, most communication between musicians and their audiences was one-way. Fans would hear songs on the radio, watch interviews on television or read updates…
For years, music Pre-saves were a chore. Every single time you dropped a track, you had to build a new Pre-save link, share it across your socials, and beg fans to log in to save your music all over again.…
The way artists build relationships with fans is changing. For years, music promotion has focused on individual releases. Artists launch a pre-save campaign, encourage listeners to support a new track and then start the process again for the next release.…
A casual listener might discover a track today and move on tomorrow, but a lifelong fan follows an artist’s journey, supports future releases and becomes part of a wider community. Lifetime Saves help artists create that connection by turning individual…
Creating great music is only one part of building a successful artist career. In today’s digital landscape, artists also need to create content that helps listeners discover their music, connect with their story and become long-term supporters. While streams and…
Artificial intelligence has become one of the driving forces behind modern music streaming, influencing everything from playlist recommendations to personalised radio stations. Every day, millions of listeners receive suggestions generated by algorithms that analyse their listening habits, favourite artists and…
Music discovery remains one of Spotify’s biggest strengths, and the streaming platform is continuing to refine the ways listeners uncover new artists, fresh releases and emerging trends. Through a combination of editorial curation and personalised recommendations, Spotify offers several playlists…
Forever saves, also known as Future Pre-saves allow fans to set it and forget it. They save your Pre-save once, and then forever have your new releases dropped into their library. Save once, save forever. That’s the idea behind a…
Navigating the music industry can feel like learning a completely new language. For independent musicians and songwriters, understanding music copyright and royalties is the difference between leaving money on the table and running a sustainable creative business. When you write…
The initial buzz of release week has faded. Your streams are levelling off, and the social media hype is slowing down. Welcome to the post-release slump. For independent musicians and creators, the 30-day mark is critical. It is the exact…
