Everything Spotify related.
It’s never been easier to personalise your listening experience on Spotify. Last year, the streaming giant introduced more control over the way playlists sound, giving Premium users the ability to create seamless transitions between tracks. Since launching, listeners around the…
The fourth quarter earnings have been announced by Spotify, and it seems, yet again they’ve finished the financial year on huge growth. Spotify has concluded 2025 with record-breaking growth, reaching 751 million monthly active users (MAUs) and signaling a strategic…
For most artists, mainstream support never arrives. There is no major label deal, no radio push, and no industry co-sign. Yet more artists than ever are building sustainable careers on their own terms. Growth without mainstream backing isn’t the exception…
Music discovery in 2026 looks very different from even a few years ago. While the excitement of finding a new artist remains the same, the paths that lead listeners there have shifted. Algorithms, short-form video, and online communities now play…
Many artists experience the same frustration: music-related videos perform well, comments are positive, and follower numbers grow — yet streams barely increase. People are clearly interested enough to watch, but not enough to listen. This disconnect is common, and it…
The internet has transformed the way artists connect with fans. A song released from a bedroom studio can now reach listeners on the other side of the world within hours. Geography no longer limits who can discover, support, or champion…
Spotify ads are often promoted as a quick way for artists to get more streams, reach new listeners and grow their profile. For independent artists especially, they can sound like an easy solution to slow growth. But the reality is…
It can feel confusing — even discouraging — to watch your audience grow on social media while your streams stay flat. You’re gaining followers, getting views, and building visibility, yet that attention doesn’t seem to translate into people actually listening…
For independent artists, Spotify can feel like a black box. You release a song, hope it lands on playlists, and wait to see if the numbers move. While Spotify doesn’t reveal its algorithm in full, enough is known to understand…
Music has the power to change your mood, set the tone for an event or help you focus during your day. One of the easiest ways to make the most of this power is by creating playlists tailored to specific…
