Category Apple Music

Everything Apple Music related.

Your release is delayed: A pre-save communication checklist

Your release is delayed A pre-save communication checklist

You’ve spent weeks preparing for your next music release. Your Pre-save campaign is live, promotional posts are scheduled and fans are expecting your new single, EP or album on a particular date. Then something changes. Whether it’s a distribution issue,…

A music campaign link register template for artist teams

A music campaign link register template for artist teams

When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and…

A featured artist release page checklist for collaborations

A featured artist release page checklist for collaborations

When two artists collaborate on a song, promoting the release requires more than simply sharing a link. Both artists need to make sure their audiences can find the correct recording, recognise the artist credits and understand where to listen. If…

An audience tagging plan for your next music release

An audience tagging plan for your next music release

A fan joins your mailing list through a Pre-save campaign. Another signs up after attending a gig. Someone else purchases your latest digital EP. Although these fans have all interacted with your music, their journeys are different. Understanding where your…

How to package a digital EP bundle fans can actually use

How to package a digital EP bundle fans can actually use

A digital EP bundle should feel complete when a fan opens it. The tracks should be easy to find, the extras should match the product description and the instructions should explain how to get started. Use a digital EP bundle…

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