Category Discussions

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.

What to put on a music competition thank-you page

What to put on a music competition thank-you page

A fan has entered your music competition. The next message should explain what happens now: when entries close, how the winner will be contacted and where the entrant can find the competition details. A music competition thank-you page can also…

A weekly music marketing report template for small labels

A small record label does not need a lengthy presentation to understand how its campaigns are performing. It needs a clear overview of which releases are ready, what happened during the week and who is responsible for the next action.…

Your release is delayed: A pre-save communication checklist

Your release is delayed A pre-save communication checklist

You’ve spent weeks preparing for your next music release. Your Pre-save campaign is live, promotional posts are scheduled and fans are expecting your new single, EP or album on a particular date. Then something changes. Whether it’s a distribution issue,…

A music campaign link register template for artist teams

A music campaign link register template for artist teams

When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and…

MP3 or WAV for a paid fan download? How to explain the choice

MP3 or WAV for a paid fan download How to explain the choice

If you sell a music download, fans need to know which files they will receive and how they can use them. Describing a product as simply offering ‘high-quality audio’ is less useful than clearly explaining the formats included. Choosing between…

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