A ToneDen Pre-save alternative for your next release

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.


A fan has entered your music competition. The next message should explain what happens now: when entries close, how the winner will be contacted and where the entrant can find the competition details. A music competition thank-you page can also…

A music campaign call to action tells a fan what to do next. It might invite them to listen to a single, join your updates or buy a download. The wording should make that action clear before they open the…

The price of a digital music bundle is not the amount you necessarily keep from each order. Transaction charges, refunds and the costs of preparing the product can change the result. This digital music bundle revenue calculator gives you a…

A small record label does not need a lengthy presentation to understand how its campaigns are performing. It needs a clear overview of which releases are ready, what happened during the week and who is responsible for the next action.…

You’ve spent weeks preparing for your next music release. Your Pre-save campaign is live, promotional posts are scheduled and fans are expecting your new single, EP or album on a particular date. Then something changes. Whether it’s a distribution issue,…

When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and…

A new listener discovers your latest single and enjoys what they hear. But what happens next? They might visit your artist profile, scroll through your releases and struggle to decide which song to play next. When you’ve built up a…

If you sell a music download, fans need to know which files they will receive and how they can use them. Describing a product as simply offering ‘high-quality audio’ is less useful than clearly explaining the formats included. Choosing between…
