Category Discussions

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.

Data overload in social media: Navigating the digital flood

Data overload in social media Navigating the digital flood

In today’s digital age, social media has become an indispensable part of our daily lives. However, with its rapid growth comes an overwhelming flood of information. This phenomenon, known as data overload, is becoming an increasingly prevalent issue, leaving users…

Low engagement rates and how to combat them

Low engagement rates and how to combat them

Low engagement rates can be one of the most frustrating challenges for content creators, brands, and businesses. You might spend hours crafting posts, only to see them receive minimal likes, comments, or shares. While the algorithms and audience behaviours can…

How to go viral in 2025

How to go viral in 2025

In the fast-evolving digital landscape, going viral remains a coveted achievement for content creators. However, the dynamics of virality have shifted significantly with advancements in technology, changes in audience behaviour, and the proliferation of new platforms. Here’s a comprehensive guide…

Spotify’s educational courses are heading to their US audience

Spotify's educational courses are heading to their US audience

Previously, Spotify introduced Courses to their UK audience. Allowing them to learn a range of things from recipes to technology. Now, they’re working on adding this to their US platform. Previously, Spotify introduced educational courses to their UK audience. It…

How to build a growth mindset as a remote worker

How to build a growth mindset as a remote worker

Remote work offers many benefits, including flexibility and the ability to create your own working environment. However, it also presents challenges that require adaptability and resilience. Developing a growth mindset can help remote workers overcome obstacles, embrace challenges, and achieve…

Top productivity tools for remote workers in 2025

Top productivity tools for remote workers in 2025

Remote work has become an integral part of modern work culture, offering flexibility and new opportunities. However, staying productive in a remote setting requires the right tools. As we move into 2025, here are some of the top productivity tools…

Small business grants and loans – how to secure funding

Small business grants and loans - how to secure funding

Securing funding is one of the biggest challenges faced by small business owners. Whether you’re starting a new venture or looking to expand, obtaining the right financial support can make all the difference in your business’s success. Small business grants…

The importance of customer retention

The Importance of customer retention

In today’s competitive market, customer acquisition is often the primary focus for businesses. However, the importance of customer retention should not be underestimated. Retaining existing customers is crucial for the long-term success and growth of a company. Here, we explore…

Building community: why customer loyalty programmes work

Building community why customer loyalty programmes work

In an increasingly competitive market, businesses must find ways to retain customers and foster long-term relationships. Customer loyalty programmes have proven to be an effective tool for building a sense of community and encouraging repeat business. Here’s why these programmes…

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