A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.
TikTok has introduced a paid subscription tier that removes adverts. It’s £3.99 per month and available in the UK only. Would you pay to remove ads? TikTok has joined their fellow social media platforms by offering a paid subscription service.…
It’s easy to think that email is a bit “old school” when we have TikTok, Instagram, and Discord at our fingertips. But for a musician in 2026, relying solely on social media is a risky move. Algorithms change, platforms lose…
In the old days of the music industry, an artist would spend months in the studio, disappear from the world, and then drop a five-track EP all at once. In 2026, that strategy is a quick way to get ignored.…
In 2026, the battle for a listener’s attention is won or lost in the first three seconds. It doesn’t matter if your bridge is a masterpiece or your chorus is a world-class earworm; if your video doesn’t “hook the scroll,”…
In the fast-paced world of 2026, where short-form video trends expire in hours and AI-driven algorithms gatekeep your reach, the humble email remains the king of the creator economy. While TikToks and Reels are excellent for discovery, they are “rented…
In the early days of the creator economy, a “collab” usually involved two friends getting together to film a chaotic challenge video or record a casual podcast episode. It was social, it was fun, and it was largely unplanned. However,…
In the creator economy of 2026, there is a vital distinction that determines whether a brand thrives or simply survives: the difference between an audience and a community. An audience is a one-way street where people watch you; a community…
If you are an artist staring at an empty Meta Ads Manager screen, wondering if you are about to set fifty quid on fire, you aren’t alone. In 2026, the “golden age” of cheap traffic is over. If you are…
The Spotify for artists dashboard is both a blessing and a curse. It provides a mountain of data, but if you spend your morning staring at the “People listening now” counter, you are likely wasting your time. In an era…
Anyone who’s old enough to remember the days of MySpace or MSN allowing you to share songs you were currently listening to will understand the sense of power it gave. Instagram Notes allows the same sense of validation through their…
