Category Discussions

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.

How to build “niche” communities

How to build niche communities

In the early days of social media, success was measured by the “big numbers”—millions of followers and viral hits that reached every corner of the internet. By 2026, the tide has turned. The most influential (and profitable) creators and brands…

Free Fan Links: What’s the catch?

In the world of music marketing, the old adage usually holds true: “If you aren’t paying for the product, you are the product.” When artists look for free fan links, they are often met with frustrating limitations—hidden fees, capped click…

Stop losing streams: 3 reasons your fan link isn’t converting

Stop losing streams 3 reasons your fan link isn’t converting

You’ve spent weeks in the studio, perfected your digital distribution strategy, and finally dropped your latest single. You’re driving traffic from Instagram Reels and TikTok, but your Spotify for Artists dashboard isn’t moving. The culprit? Your landing page. A poorly…

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