A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.
The music industry continues to evolve at a remarkable pace, and 2026 is shaping up to be one of the most transformative years yet. From artificial intelligence and independent artists to genre-blending and immersive live experiences, the way we create,…
There’s nothing quite like festival season. The excitement of seeing your favourite artists, discovering new bands and spending a weekend surrounded by fellow music lovers is hard to beat. Unfortunately, festivals also come with a few challenges, including surprise rainstorms,…
Music streaming has transformed the way we listen to music. Gone are the days of carrying around CDs or downloading individual tracks. Today, millions of songs are available instantly at the touch of a button, giving listeners access to vast…
Love it or hate it, TikTok has completely changed the way we discover music. Not long ago, if an artist wanted a hit song, they usually needed radio airplay, a record label, or a lot of luck. Today, all it…
Say goodbye to creating a Pre-save each time you release new music, and hello to one, customised Pre-save that works again and again for each new release, with no extra work. One Pre-save, called, the Lifetime Save. What is a…
When it comes to the music industry, it’s normally always focused around making money. However, while that is great, often, the artists only see a fraction of this, and once the hype of their release has died down, they’re back…
There was a time when album sales were everything. Artists spent months crafting the perfect record, fans queued outside shops on release day, and the number of albums sold often decided who was considered a success. If your album went…
To put it simply, dynamic ticket pricing is when companies selling tickets to an event such as a music concert change the pricing depending on interest. This can mean two people have bought tickets for the same show at very…
For decades, if you walked into a bustling cafe in Tokyo, a boutique clothing store in Osaka, or a hotel lobby in Kyoto, the music playing in the background was only paying half its royalties. While songwriters and composers have…
If you are running a business or growing a brand, social media can easily feel like a full-time job. The constant pressure to film, edit, caption, and post every single day is a fast track to creative burnout. But you…
