Category Discussions

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.

What is Jasper?

What is Jasper

Jasper is an AI tool that can create and enhance content. Widely used by those in various creatives realms to generate unique content. Jasper, formerly known as Jarvis, is an advanced artificial intelligence (AI) tool designed to simplify and enhance…

How to write SEO-friendly YouTube video descriptions

How to write SEO-friendly YouTube video descriptions

Writing SEO-friendly YouTube video descriptions is a key strategy for increasing your video’s visibility, attracting a larger audience, and improving engagement. An optimised description helps YouTube’s algorithm understand the content of your video, making it more likely to appear in…

The importance of tone of voice for a brand

The importance of tone of voice for a brand

A brand’s tone of voice is more than just the words it uses; it is the personality, attitude, and emotion conveyed through its communication. From social media posts to email campaigns and advertisements, the tone of voice plays a vital…

What makes a great podcast guest?

What makes a great podcast guest

If you’re looking to have a guest on your podcast, where do you start? You need someone that will compliment your style and your audience will gel with. Having the right guest can elevate a podcast episode from good to…

How to stay motivated as a creative in a competitive world

How to stay motivated as a creative in a competitive world

Creative burnout is real. It’s hard to stay focused and on the ball all the time. However, it’s important for your growth and development that you do stay motivated. Creativity is a rewarding but often challenging journey. In a competitive…

Mastering social media marketing for creatives

Mastering social media marketing for creatives

In today’s digital-first world, social media is an essential platform for creatives to showcase their work, connect with audiences, and grow their brands. However, effective social media marketing requires more than just posting content—it involves strategy, consistency, and a deep…

How to keep up with social media updates

How to keep up with social media updates

Social media is constantly evolving, with platforms regularly updating their features, algorithms, and policies. For individuals and businesses alike, keeping up with these updates can be a challenge, yet staying informed is essential for maximising the effectiveness of your online…

How to deal with toxic comments on social media

How to deal with toxic comments on social media

In the world of social media, the ability to interact and communicate with others is one of the platform’s greatest strengths. However, it also opens the door to toxicity. Toxic comments, which can range from rude and hurtful remarks to…

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