A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.
The way people discover music has changed dramatically over the past decade. While radio, magazines and word-of-mouth recommendations once dominated music discovery, today’s listeners are finding new artists through a combination of streaming platforms, social media, online communities and personalised…
Releasing new music can feel overwhelming when you don’t have a large marketing budget behind you. While paid advertising, PR campaigns and professional promotion can help, they are not the only ways to get your music in front of listeners.…
A pre-save campaign is a powerful way to build excitement before a music release, but timing is everything. Launch your campaign too early and fans may lose interest before release day. Launch it too late and you may miss valuable…
Finding new music has never been easier, but the way people discover songs in 2026 looks very different from just a few years ago. Rather than relying on radio stations, music television channels or recommendations from friends, many listeners now…
Spotify recently made changes to their pre-save structure which will affect Lifetime Saves. They now require a more regular connection from the fans themselves. Previously, Spotify would allow fans to remain connected to an artist’s account forever. Once they had…
One of the most common questions independent artists ask is: how often should I release music? There is no single answer that works for everyone. The right release schedule depends on your goals, audience, resources and creative process. However, in…
If you are relying solely on social media algorithms to reach your audience, you are building your online presence on borrowed land. Social platforms change their rules constantly. A single update can cut your post reach in half overnight, leaving…
The relationship between artists and fans has changed dramatically over the past two decades. Not long ago, most communication between musicians and their audiences was one-way. Fans would hear songs on the radio, watch interviews on television or read updates…
For years, music Pre-saves were a chore. Every single time you dropped a track, you had to build a new Pre-save link, share it across your socials, and beg fans to log in to save your music all over again.…
Have you ever spent ages writing a great post, picking out the perfect photo, and typing out a friendly caption, only to hover your thumb over the “Publish” button and completely freeze? If your heart starts beating a little faster,…
