A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.
When it comes to the music industry, it’s normally always focused around making money. However, while that is great, often, the artists only see a fraction of this, and once the hype of their release has died down, they’re back…
There was a time when album sales were everything. Artists spent months crafting the perfect record, fans queued outside shops on release day, and the number of albums sold often decided who was considered a success. If your album went…
To put it simply, dynamic ticket pricing is when companies selling tickets to an event such as a music concert change the pricing depending on interest. This can mean two people have bought tickets for the same show at very…
For decades, if you walked into a bustling cafe in Tokyo, a boutique clothing store in Osaka, or a hotel lobby in Kyoto, the music playing in the background was only paying half its royalties. While songwriters and composers have…
If you are running a business or growing a brand, social media can easily feel like a full-time job. The constant pressure to film, edit, caption, and post every single day is a fast track to creative burnout. But you…
When you first start creating content online—whether you are filming cooking tutorials, sharing gardening tips, or writing about local history—the digital world can feel like a very lonely place. You spend hours filming, editing, or writing, only to press ‘publish’…
If you are one of the many people who still logs into Spotify using an old, randomly generated username, it is time to update your login habits. The music streaming giant is officially scrapping username sign-ins later this year. Spotify…
There is a distinct comfort in opening your streaming app of choice on a Monday morning, hitting play on a personalised mix, and immediately hearing exactly what you want. It feels like magic. The tempo matches your walking pace, the…
There was a time when a pop song was allowed to take its time. Think of the slow, atmospheric build of Fleetwood Mac’s The Chain, or the full two minutes of tension before the beat drops in Phil Collins’ In…
Let’s be entirely honest for a moment. Creating content for social media can feel like being trapped on a giant, exhausting treadmill that someone has set to maximum speed. You spend three days researching, writing, and polishing a brilliant, 2,000-word…
