The music industry has undergone significant transformations over the past decade, and marketing strategies have evolved alongside it. As technology advances and audience behaviours shift, the future of music marketing promises new opportunities and challenges for artists, labels, and marketers.…
Breaking into the freelance world as a sound designer requires more than just technical expertise—you need to know how to market yourself effectively. Building a strong personal brand, showcasing your skills, and connecting with the right people can help you…
As a fine line artist, finding the right balance between client work and personal projects can be both challenging and rewarding. While client commissions provide financial stability and help build your reputation, personal projects allow you to explore your creativity…
Recording a cover song is a brilliant way to showcase your talent, connect with a wider audience, and pay homage to the artists who inspire you. Whether you’re a beginner or a seasoned musician, getting the best out of your…
Building a sustainable music career in 2025 requires more than talent—it demands strategic planning, adaptability, and a strong connection with your audience. With the music industry evolving at a rapid pace, understanding the latest trends and leveraging the right tools…
Instagram is no longer just a platform for sharing photos; it’s now a powerful tool for creators to sell their work directly to fans. With Instagram shopping features, musicians can showcase their tracks, albums, and merchandise seamlessly within the app.…
If there’s a long gap between releases, which happens as music doesn’t write and make itself… people can get bored and look elsewhere for music. Keep them entertained. For artists, keeping fans engaged between releases is essential for building a…
In today’s digital-first world, marketing can be a maze of platforms, audiences, and campaigns. Smart Links can simplify the promotional process. For digital creators, musicians, and marketers, staying organised and maximising reach is crucial. This is where Smart Links, especially…
As 2025 approaches, creators and marketers alike are looking for ways to maximise their impact in the new year. Whether you’re an independent artist, a small business owner, or a content creator, proper planning can set the tone for a…
So many streaming platforms, should you use them all? There could be no harm in doing so. However, can you successfully market each store independently? In the ever-evolving digital music landscape, independent artists have more opportunities than ever to share…
