Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.
If you’ve suddenly stopped seeing someone’s posts, Stories or messages on social media, you may be wondering whether they’ve blocked you. While most platforms don’t directly notify users when they’ve been blocked, there are several signs that can help you…
There is a moment in every artist’s marketing journey that matters more than you might think. Someone discovers your music. They stop scrolling. They watch your video. They hear a snippet. They become curious. For a few seconds, they are…
When music promotion isn’t delivering results, most artists have the same reaction.“I need to post more.” More TikToks. More Reels. More Shorts. More stories. More behind-the-scenes content. More content feels like the obvious solution. After all, if people aren’t engaging…
You have created the perfect TikTok. The video gets views. People comment asking where they can hear the full song. Someone finally decides to click through to your profile. And then… they can’t immediately find what they are looking for.…
TikTok has become one of the biggest platforms for music discovery, but not every artist feels comfortable putting themselves in front of the camera. For many musicians, the idea of constantly filming themselves, talking to an audience or creating personal…
Handing off a creative project to a collaborator, mixing engineer, or client can be a stressful moment. If your project files are messy, missing crucial assets, or unlabelled, the handoff leads to endless back-and-forth emails, delayed deadlines, and unnecessary frustration…
You do not need millions of followers to secure lucrative brand deals. In the modern creator economy, brands are shifting their budgets away from mega-influencers and toward micro-influencers and nano-creators. Why? Because smaller audiences typically boast much higher fan engagement…
Few things annoy music fans more than seeing a concert sell out in minutes, only to find tickets being resold online moments later for double, triple or even ten times the original price. This practice is known as ticket scalping,…
Let’s be entirely honest for a moment. Creating content for social media can feel like being trapped on a giant, exhausting treadmill that someone has set to maximum speed. You spend three days researching, writing, and polishing a brilliant, 2,000-word…
Let’s be completely honest about B2B social media marketing: a lot of it is an absolute snooze-fest. For some bizarre reason, the moment a marketer sits down to write content for a Business-to-Business audience, they transform into a Victorian schoolmaster.…
