Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.
TikTok has become one of the biggest platforms for music discovery, but not every artist feels comfortable putting themselves in front of the camera. For many musicians, the idea of constantly filming themselves, talking to an audience or creating personal…
Handing off a creative project to a collaborator, mixing engineer, or client can be a stressful moment. If your project files are messy, missing crucial assets, or unlabelled, the handoff leads to endless back-and-forth emails, delayed deadlines, and unnecessary frustration…
You do not need millions of followers to secure lucrative brand deals. In the modern creator economy, brands are shifting their budgets away from mega-influencers and toward micro-influencers and nano-creators. Why? Because smaller audiences typically boast much higher fan engagement…
Few things annoy music fans more than seeing a concert sell out in minutes, only to find tickets being resold online moments later for double, triple or even ten times the original price. This practice is known as ticket scalping,…
Let’s be entirely honest for a moment. Creating content for social media can feel like being trapped on a giant, exhausting treadmill that someone has set to maximum speed. You spend three days researching, writing, and polishing a brilliant, 2,000-word…
Let’s be completely honest about B2B social media marketing: a lot of it is an absolute snooze-fest. For some bizarre reason, the moment a marketer sits down to write content for a Business-to-Business audience, they transform into a Victorian schoolmaster.…
TikTok has introduced a paid subscription tier that removes adverts. It’s £3.99 per month and available in the UK only. Would you pay to remove ads? TikTok has joined their fellow social media platforms by offering a paid subscription service.…
In the early days of social media, success was measured by the “big numbers”—millions of followers and viral hits that reached every corner of the internet. By 2026, the tide has turned. The most influential (and profitable) creators and brands…
Apple Music has officially entered the ai regulation space with the launch of its new transparency tags. following a trend across major tech platforms in early 2026, the streamer is now providing a framework to identify content created with artificial…
We’ve all been there. You’re packing your bag for a day out, and suddenly you’re lugging three different zooms, two primes, and a tripod “just in case.” You spend half your time swapping glass and the other half wondering if…
