Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.
Let’s be entirely honest for a moment. Creating content for social media can feel like being trapped on a giant, exhausting treadmill that someone has set to maximum speed. You spend three days researching, writing, and polishing a brilliant, 2,000-word…
Let’s be completely honest about B2B social media marketing: a lot of it is an absolute snooze-fest. For some bizarre reason, the moment a marketer sits down to write content for a Business-to-Business audience, they transform into a Victorian schoolmaster.…
TikTok has introduced a paid subscription tier that removes adverts. It’s £3.99 per month and available in the UK only. Would you pay to remove ads? TikTok has joined their fellow social media platforms by offering a paid subscription service.…
In the early days of social media, success was measured by the “big numbers”—millions of followers and viral hits that reached every corner of the internet. By 2026, the tide has turned. The most influential (and profitable) creators and brands…
Apple Music has officially entered the ai regulation space with the launch of its new transparency tags. following a trend across major tech platforms in early 2026, the streamer is now providing a framework to identify content created with artificial…
We’ve all been there. You’re packing your bag for a day out, and suddenly you’re lugging three different zooms, two primes, and a tripod “just in case.” You spend half your time swapping glass and the other half wondering if…
In the modern digital landscape, a creator’s identity is often scattered across half a dozen different platforms. You might have a thriving community on TikTok, a professional portfolio on LinkedIn, a visual diary on Instagram, and perhaps a shop on…
Watching your social media account grow can be exciting, but slow growth is one of the most common challenges creators face. Whether you’re posting consistently or experimenting with different strategies, it can be frustrating when the numbers don’t reflect your…
Every year, a handful of artists dominate the charts, playlists and headlines. But beneath the surface, there’s always a wave of talent quietly reshaping music in bold, exciting ways. If you’re tired of hearing the same names on repeat, this…
The 1,000 true fans theory has been a cornerstone of advice for independent creators for over a decade. Coined by Kevin Kelly in 2008, it suggests that a creator does not need millions of followers to make a living—just 1,000…
