Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.
There isn’t a simple ‘yes’ or ‘no’ answer to whether vinyl is better than streaming; it entirely depends on what you value in your listening experience. The debate essentially pits convenience and accessibility against ritual and perceived sound quality. The…
Keep up to date with what’s happening at your local music hotspots by following their Spotify pages. See the new artist line-ups, and discover what’s happening in your area. Spotify introduces an upgrade to their Concerts Near You feature, which…
In the music industry, talent is essential—but it’s not the only factor that determines success. Who you know can open doors that skill alone cannot. Networking is about more than exchanging business cards; it’s about building genuine, lasting relationships that…
Social media is a powerful tool for authors, but having followers doesn’t automatically mean selling books. The key is guiding your audience from casual scrolls to meaningful action — and a link in bio page is one of the easiest…
Social media isn’t just for sharing content—it’s also one of the most powerful tools creators can use to land real opportunities. Whether you’re a musician looking for gigs, an artist seeking commissions, or a creator hoping to collaborate, the way…
As an independent musician, knowing your rights is essential to protect your work and ensure you receive fair compensation. Whether you’re releasing your own music, performing live, or collaborating with others, understanding the basics of music rights helps you maintain…
Starting a blog is exciting – but before you design a logo or publish your first post, you’ll need to answer one important question: What will your blog be about? Your niche is the foundation of your blogging journey, and…
It seems like every week, a new artist appears out of nowhere with a track that dominates TikTok, trends on Spotify, and racks up millions of views on YouTube. For many, it raises the question: why are so many artists…
TikTok has become one of the most powerful platforms in the music industry. It’s where new artists go from obscurity to viral fame—sometimes overnight. But behind the scenes, there’s more to “blowing up” than luck or timing. So, how exactly…
Most of us have a favourite genre, artist, or playlist that feels like a reflection of who we are. But is it just a reflection—or does the music we listen to actually shape our personality? It’s a fascinating question that…
