Category People

Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.

Understanding your rights as an independent musician

Understanding your rights as an independent musician

As an independent musician, knowing your rights is essential to protect your work and ensure you receive fair compensation. Whether you’re releasing your own music, performing live, or collaborating with others, understanding the basics of music rights helps you maintain…

Choosing the perfect niche for your first blog

Choosing the perfect niche for your first blog

Starting a blog is exciting – but before you design a logo or publish your first post, you’ll need to answer one important question: What will your blog be about? Your niche is the foundation of your blogging journey, and…

Why are so many artists going viral overnight?

Why are so many artists going viral overnight

It seems like every week, a new artist appears out of nowhere with a track that dominates TikTok, trends on Spotify, and racks up millions of views on YouTube. For many, it raises the question: why are so many artists…

How do artists blow up on TikTok?

How do artists blow up on TikTok

TikTok has become one of the most powerful platforms in the music industry. It’s where new artists go from obscurity to viral fame—sometimes overnight. But behind the scenes, there’s more to “blowing up” than luck or timing. So, how exactly…

Does music shape our personality?

Does music shape our personality

Most of us have a favourite genre, artist, or playlist that feels like a reflection of who we are. But is it just a reflection—or does the music we listen to actually shape our personality? It’s a fascinating question that…

Why do we outgrow our favourite songs?

Why do we outgrow our favourite songs

Have you ever gone back to a song you once adored, only to feel strangely detached from it? That track you played on repeat, cried to, or danced to every weekend now feels like a stranger. Why does this happen?…

Spotify Audiobook+ is now available in the US

Spotify Audiobook+ is now available in the US

Previously released in other regions, Audiobook+ is now accessible within the US. Offering listeners an extra 15 hours of audiobooks each month. Last month, Spotify launched their audiobook feature across Ireland and Canada. After huge success, the feature has been…

Audience growth & engagement: building more than just numbers

Audience growth & engagement building more than just numbers

In the fast-paced world of social media, audience growth and engagement are often treated as the holy grail. From follower counts to like totals, these numbers can seem like the ultimate proof of success. But for many creators, small businesses,…

Why 90s R&B still feels timeless

Why 90s R&B still feels timeless

There’s something unmistakably magnetic about 90s R&B. Whether it’s the velvet-smooth vocals, the lush harmonies, or the flawless production, this era of rhythm and blues continues to captivate listeners across generations. But why does it still feel so relevant today?…

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