Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.
TikTok has become one of the most powerful platforms in the music industry. It’s where new artists go from obscurity to viral fame—sometimes overnight. But behind the scenes, there’s more to “blowing up” than luck or timing. So, how exactly…
Most of us have a favourite genre, artist, or playlist that feels like a reflection of who we are. But is it just a reflection—or does the music we listen to actually shape our personality? It’s a fascinating question that…
Have you ever gone back to a song you once adored, only to feel strangely detached from it? That track you played on repeat, cried to, or danced to every weekend now feels like a stranger. Why does this happen?…
Previously released in other regions, Audiobook+ is now accessible within the US. Offering listeners an extra 15 hours of audiobooks each month. Last month, Spotify launched their audiobook feature across Ireland and Canada. After huge success, the feature has been…
In the fast-paced world of social media, audience growth and engagement are often treated as the holy grail. From follower counts to like totals, these numbers can seem like the ultimate proof of success. But for many creators, small businesses,…
Time management is one of the most underrated challenges in the world of content creation. From the outside, it can seem like creators are just snapping photos, filming short videos, or posting casually online. But behind the scenes, there’s a…
There’s something unmistakably magnetic about 90s R&B. Whether it’s the velvet-smooth vocals, the lush harmonies, or the flawless production, this era of rhythm and blues continues to captivate listeners across generations. But why does it still feel so relevant today?…
Once upon a time, genres defined how we discovered, consumed and understood music. Labels like hip-hop, rock, jazz or reggae were not only stylistic categories—they represented culture, geography, even ideology. But in today’s hyper-connected, algorithm-driven world, those lines are blurrier…
Whether you’re a small business or independent artist, you’ll know how important it is to build and maintain a mailing list. Now you can use PUSH alongside the tools you love to help grow even faster! For those of you…
There’s a quiet question that lingers in the minds of many creatives — especially those of us who aren’t chasing algorithms, applause, or a publishing deal: if no one ever sees what I make, does it still matter? In a…
