Category People

Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.

What is a micro-influencer? A simple explanation

What is a micro-influencer A simple explanation

A micro-influencer might be smaller in their following, but they definitely aren’t tiny in power. They have a much higher engagement rate than those huge influencers. In the world of social media marketing, you might have heard the term “micro-influencer”…

Building your brand identity – tips for beginners

Building your brand identity - tips for beginners

Don’t allow your brand to flop from the very beginning. Build an identity that is strong from the start and continue to develop it. Your brand identity is the foundation of your business—it’s what sets you apart from the competition…

PUSH.fm becomes part of RouteNote with new integration

PUSH.fm becomes part of RouteNote with new integration

Our partners over at RouteNote have just made it even easier for musicians to access our free marketing services. You can now create a Fan Link through your Discography. Well… click a button and it will be made for you!…

The benefits of local partnerships -collaborating for success

The benefits of local partnerships -collaborating for success

Coming together with other businesses won’t damage yours. You don’t all need to be competition, it’s ok to support each other. Help each other grow and expand. In today’s interconnected world, small businesses can achieve greater success by forming partnerships…

Google platform Gemini are adding a Spotify feature

Google platform Gemini are adding a Spotify feature

The Google owned platform Gemini previously added YouTube Music as an extension, and now they’re planning to add Spotify too. Gemini allows people to find music, and create playlists through an AI chatbot. Previously Gemini, a Google owned AI chatbot,…

Spotify increases US subscription costs again

Spotify increases US subscription costs again

The streaming store Spotify have increased their subscription cost again, this being the second time within a year. All paid plans will see a price hike, and not all are the same increases. Just one year after Spotify announced they…

Iconic album reviews – what makes them timeless?

Iconic album reviews - what makes them timeless

Some albums will never grow old. They’ll be passed through generations and will continue to be remembered. Why is this? Is it the artists, or the tracks? These are the questions we’ll visit. Some albums stand the test of time,…

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