Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.
In the traditional music industry, the path to success was often paved with a significant compromise: an artist would receive a large upfront advance in exchange for surrendering the “masters”—the original sound recordings—to a record label. For decades, this was…
In the pursuit of digital influence, we have been conditioned to build our brands on the belief that “more” is always better. We chase six-figure follower counts and viral hits, often at the expense of genuine connection. However, as the…
In the modern creator economy, the hustle is often framed as a sprint with no finish line. The formula is deceptively simple: more content leads to more growth. However, this “presence-based” business model carries a glaring inherent flaw—if you stop,…
In recent years, “eras” culture has become one of the most powerful forces in music fandom. Albums are no longer just collections of songs; they’re moments in time, complete with visuals, aesthetics, narratives and emotional themes. Listeners don’t just listen…
It’s a common frustration for creators: you post a video or photo, it starts strong, and then suddenly the views begin to drop. This can feel discouraging, especially if your content seems solid. While it may seem like the platform…
For most musicians, music does not start as a full-time income. It exists alongside a “real job”, often framed as the sensible or necessary option. Balancing the two can feel exhausting, frustrating, and emotionally complicated. The truth is, having a…
A book publisher plays a central role in the journey from manuscript to finished book. Their work goes far beyond simply printing and selling books; they are involved in shaping, promoting and distributing content, helping authors reach readers effectively. At…
Sound and architecture is a creative practice that examines how built environments and acoustic experiences interact. Rather than treating buildings as purely visual or functional structures, this approach considers how sound shapes our perception of space and how architectural design…
The short answer is, no, but it does help. You have to remember, most well-known artists, don’t actually write their own lyrics, and therefore, how can they really mean something to them, on a deeper level? As a songwriter or…
In today’s world, it’s easy to rely on others to tell us we’re doing well. Likes, comments, compliments and awards often become the benchmarks of our self-worth. But leaning on external validation can leave us fragile, anxious and dependent on…
