When music promotion isn’t delivering results, most artists have the same reaction.“I need to post more.” More TikToks. More Reels. More Shorts. More stories. More behind-the-scenes content. More content feels like the obvious solution. After all, if people aren’t engaging…
Every music fan starts in the same place: discovering a song for the first time. They might hear it on a playlist, come across it in a TikTok video, see a friend share it on social media or stumble across…
When artists plan a new release, the focus is often on reaching new listeners. While discovering new audiences is an important part of growing a music career, the most valuable support often comes from the people who already know and…
The way artists promote music is constantly evolving. As technology changes, audience habits shift and new platforms emerge, musicians have more opportunities than ever to connect directly with listeners. In 2026, successful music marketing is no longer just about releasing…
Finding new music has never been easier, but the way people discover songs in 2026 looks very different from just a few years ago. Rather than relying on radio stations, music television channels or recommendations from friends, many listeners now…
YouTube Music appears to be trialling a refreshed now playing experience that places album artwork at the centre of the interface. The experimental design replaces the current layout, where cover art is displayed within a rounded square beneath the audio…
The music industry continues to evolve at a remarkable pace, and 2026 is shaping up to be one of the most transformative years yet. From artificial intelligence and independent artists to genre-blending and immersive live experiences, the way we create,…
Remember when entertainment was something you actually owned? You’d buy a DVD, stack CDs on a shelf, or proudly display a collection of video games that took years to build. These days, however, ownership has taken a back seat as…
Music streaming has transformed the way we listen to music. Gone are the days of carrying around CDs or downloading individual tracks. Today, millions of songs are available instantly at the touch of a button, giving listeners access to vast…
TIDAL has announced a new artificial intelligence (AI) policy designed to protect artists, combat fraud and ensure royalties are paid to music created by people rather than machines. Under the new policy, music identified as being wholly AI-generated will still…
