The rise in popularity of social commerce

Social commerce is the process of selling products through social platforms. The purchases come directly from social media, rather than a consumer being directed elsewhere. This has risen in popularity in the past year, and it seems it will continue to…

Studies show YouTube’s dislike buttons don’t benefit viewers

Despite believing disliking a video or flagging it as not interested will help make your viewer experience better. Studies show this isn’t the case. Instead, YouTube’s algorithm isn’t listening to what viewers don’t want to see. YouTube’s dislike and not interested…

Text heavy social media posts – are they worth it?

You might have a lot to say, but depending on how you voice it – are people going to listen? Too much text on a screen can be extremely overwhelming. Let’s face it, if people want to read a short novel,…

TikTok’s latest transparency report

In an aim to be completely open, TikTok have released their transparency report. Within it, you can see content and adverts that have been pulled down from the platform throughout the past 12 months. TikTok have released their transparency report, showing…

How to write a YouTube description to beat the algorithm

We all want YouTube’s algorithm on our side, don’t we? After all, it’s the best way of getting your videos seen. The better you get on with the algorithm, the more people who will see your content. Meaning, you stand a…

Spotify launch Audiobooks – a new way to make more money

Spotify have now released Audiobooks as a new platform feature. Currently, only available in the US, it’s likely we will see it expanding across the world very soon. It comes 4 months after CEO Daniel Ek outlined the company’s intentions. Spotify…

TikTok have added a dislike button

TikTok have added a new feature to their app. This time, users will have access to a dislike button. The great part is, the dislike button is only for comments. So, no one can choose to dislike a video. TikTok have…

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