Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Spotify creates a career resource platform, In Focus

Spotify have introduced a new website called In Focus which is designed to help artists expand their career. The streaming platform has described it as “an artist manager in your pocket”. They aim to give you the tools you need…

A complete guide to Pre-saves – everything you need to know

Pre-saves can completely change the game for any artist. They’re music links that help drive attention ahead of release day and get your name out there. Not only that, but they can place you within Spotify’s editorial playlists. What is…

The best times to post to TikTok in 2022

TikTok has become the app to go viral on. It seems potentially easier to achieve with their For You Page. However, it can be difficult to get your content on there in the first place. You need to be posting…

How to use TikTok effects and filters

TikTok offers a wide range of filters and effects that can change any video. You can enhance and edit your videos subtly. Or, you can add effects that change the entire look of it. There are also tags and challenges…

How to pitch your music to Spotify’s playlist curators

We talk about it often. If you want to be in with a better chance of your music performing well, you need to get yourself onto Spotify’s editorial playlists. These are then pitched to Spotify listeners, and you could find…

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