Guest poster Christine Tomas has written an article for PUSH, explaining the best ways to optimise your video for YouTube. If you want to receive maximum views and grow your channel, you’ll need to keep reading.
There are 51 million active channels on YouTube that generate content, while trying to grow their business with this video platform. To stand out among the competitive channels, in addition to quality content, you need to master as many marketing strategies as possible when promoting a YouTube channel.
Hence, there are some other easy ways. If you want to promote your ranking, then you need to know about effective ways to optimise your video and channel. Below you will find 10 tips that will help in this matter.
10 ways to optimise your video on YouTube to reboot your rating
So, how to reboot your ranking on YouTube? All you need to do is to follow the next tips that will help you to gain a higher ranking on YouTube ranking. By the way, if you have some questions regarding the YouTube TV refund request, you can find some solutions from online experts on Howly’s official website, and we, in the meanwhile, will proceed with YouTube channel optimisation tips and best practices.
1. Pay attention to SEO optimisation
YouTube is the second-largest search engine in the world. People go to YouTube to find a solution to a problem, to learn something new, or just to have fun.
Therefore, it is necessary to start with keyword research to understand what the audience is looking for and then optimise your content based on those keywords. This will give an idea of what your audience is looking for and the demand volume of certain topics.
The easiest way to find keywords is to do a YouTube search. Just go to YouTube and start typing a keyword about the topic you want to cover in your video. The search results that the platform will give you a general idea of what users are looking for.
2. Create descriptions for videos
Video descriptions help YouTube to determine what your video is about and calculate its rating. Don’t forget to add a description to each video. It should not be too long. Writing about 250 words will be enough. Include the main keyword at the beginning of the description. To avoid overloading the description with keywords, use no more than 3-4 keywords in its text.
The video description should tell the audience what to expect from it, much like a short overview. At the end of the description, add a link to your website, the product you’re talking about, or links to your social media profiles.
3. Add metadata
The main purpose of metadata is to help YouTube determine what your video is about so that the algorithm can offer it to the right audience. The title and description of your video are also signals to the search algorithm and can be considered metadata. However, there are two other factors to consider: tags and categories. Explore and add relevant keywords, and choose a category for your video.
4. Fill in the channel data
This is an important step that is often overlooked by many channel owners. However, filling in all the information about your channel is one of the top ways to optimise the channel for search. If you haven’t filled out your channel information yet and want to do so now, here’s what to look out for:
- Description: A channel description tells your audience what your content is about. It is also an effective way to improve search results. Include a couple of keywords in your channel description.
- Include links to other social media: if you have other social media profiles, be sure to add links to your channel. This will encourage the most interested viewers to join you on other platforms as well.
5. Design your channel visuals
YouTube channel visuals include your channel’s background image and profile photo. This is what gives your channel a personality and makes it stand out from the competition. These elements are important for the users – they make your videos more attention-grabbing and encourage the viewers to click and watch.
6. Use powerful headlines
The headline can either increase the rating or bring the opposite result. Success on YouTube depends on how good your content is and how well you promote it, and the video title is one of the most important elements in this case. It gives potential viewers an idea about your video. The video title is the first thing users see when they find your content, and if it doesn’t perform well, they’ll move on to the next video. But here are some tips for writing great headlines:
- Headlines should be short. Try to make the title 60 characters maximum.
- When you find relevant keywords for your video, include them in your title as well. However, do not forget that you are creating videos for real people, not for algorithms.
- Make sure your video title will give viewers an idea of your video.
- Don’t overuse clickbait. While clickbait can generate clicks to your video, it will do more harm than good in the long run.
7. Create a preview of your video
YouTube is, first and foremost, a visual platform. Your task is to make your video look as attractive as possible. This is where the preview comes in handy. Users often first look at your video preview before they read the title. You can use a free tool like Canva with which you can create a high-quality and attractive preview for your video.
8. Use playlists
Creating playlists will help you gain views and, at the same time, optimise the video on the channel. Playlists play the role of albums for videos with similar themes, and videos are played one after another. And here are more benefits of YouTube playlists:
- Channel navigation will become easier. Grouping related videos into playlists will help viewers easily find the right video. This is especially important if you are going to post a series of videos or if they have a specific sequence.
- Generation of new views. Since the videos in the playlists play one after another without interruption, they will help your less popular videos to gain views.
9. Add subtitles
YouTube is currently available in 100 countries and 80 languages. Accessing this audience will definitely help grow your channel. How to achieve this? Just add subtitles to your videos.
Adding subtitles to YouTube videos is not as difficult as it might seem at first glance. The platform offers several tools for adding subtitles. You can choose to automatically generate subtitles, upload a text document and set it up manually, or even ask the YouTube community for help. Adding subtitles in this way will give you access to YouTube’s global audience.
10. Organise contests and giveaways
YouTube contests are a great way to directly engage your audience interactively. If you come up with a good contest and run it correctly, it will help expand your channel’s audience, attract subscribers, and increase engagement. Get creative and announce the giveaway in the most spectacular way. Heat up interest in the upcoming giveaway or contest on social media and other videos.
So, try out the above tips. Optimising your videos for better taking and user behaviour factors isn’t as difficult as it sounds. It is a good way to get your video on top, attract a new audience and grow it.
Christine Tomas is a tech expert, consultant, and aspiring writer. She writes for different news portals and thematic blogs that helps her stay at the heart of the programming and technology news. Such work gives her the opportunity to write articles on the most relevant topics today.