Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Out now! 5 easy steps to promote new music on release day

It’s the big day! Your long awaited release is finally out, but how can you best push it to your fans and the world and guarantee it to flourish? Congratulations; it’s release day! Hopefully you’ve taken a number of steps…

Marketing 101: How to plan an effective marketing campaign

Don’t waste your time running an ineffective and disorganised marketing campaign. Learn how to easily plan and prepare a campaign that’ll exceed your expectations. Marketing campaigns are a tough nut to crack; there are a lot of factors and influences…

Branding 101: what is a brand aesthetic & how can I create one?

Your brand aesthetic refers to how your brand looks, acts and presents itself to your audience. Creating a solid aesthetic can be tricky, but it’s key for looking professional and consistent. What is a brand aesthetic? Everything you post, create,…

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