Instagram bio templates for brands and individuals

Need to revamp your Instagram bio? Is it looking a bit old and boring? Or, does it no longer represent what your business is about? It’s important to keep your Instagram bio fresh and up-to-date if you want to continue to gain followers.

2 pink arms and 1 blue all holding smartphones with a different item on the screen. Above are Instagram likes which are growing in number.

Your bio will largely depend on who you are and what you do. This may sound obvious, however there are a lot of mistakes that could be made when making your bio. You might be missing out on some key points that will sell your brand. As an individual, you want to showcase your personality, what you enjoy and who you are. However, as a business, it’s about drawing people in quickly. You need them to be interested in what you have to offer at a first glance.

There are so many ways you can approach this. The most important thing to remember is to update your bio as and when needed. As a brand, perhaps you only update it when you have big, major changes. Whereas, as an individual you might update it more often to show various projects you’ve been working on. Don’t forget, adding a Bio Link is always a sensible idea, as you can combine multiple URLs under one roof. Meaning, anyone viewing your profile will be easily able to access more.

Individuals on Instagram

Briefly we touched upon what an individual may want from their Instagram bio. There are many variations of how to set up your bio here. Is your account personal, for family and friends? Or, is your account public and therefore anyone can see what you post? These two things do make a difference believe it or not. With a private account, you probably want something super personal, whereas with a public account, you’re speaking to a much larger audience.

Influencers – who you are/what you’re known for

  • Who you are/what you’re known for
  • A piece of personal information
  • Any business related information/contact source

Example @itslittlelauren

itslittlelauren Instagram bio

Individuals – emoji central

  • Interests/hobbies
  • Job/company you work for
  • Location

Example Instagram bio

Individual – Bio Links

  • A reason to follow/what you’re about
  • Contact information
  • Bio Link

Example @bella.inizio

bella.inizio Instagram bio

Brands and businesses

As a company, you need to consider your audience. Who will see your page, and what idea they’ll have about your brand by looking at it. This is important because the wrong message is hard to remove. Once people have seen something about your company, it will stick, and it won’t be easy to remove that idea. That’s why you need to ensure your bio shows your brand in the best possible way. Who are you? What do you offer? Why you over your competition?

Your mission

  • Your company’s mission statement
  • Your website link

Example @emirates

Emirates Instagram bio


  • Mission statement
  • Hashtags
  • Website
  • Contact information

Example @virgin

Virgin Instagram bio

It’s important to be aware you can update your Instagram bio at any time. It doesn’t have to remain the same throughout your growth. As you do grow, your opinions or missions may alter. This is fine, but you need to update your Instagram bio to represent these changes. Otherwise, you run the risk of not being authentic and mis-selling your account. It could be you’re completely underselling yourself, and therefore you are missing out on a huge amount of custom.

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