If you are someone who watches TikTok videos regularly, you’ll notice adverts pop up from time to time. Companies will pay for the viral video app to share these ads. If you’re looking to bring potential customers your way, TikTok…
Planning an event requires careful organisation and attention to detail. Whether you’re hosting a corporate function, wedding, or festival, a well-structured checklist can help ensure a seamless experience. Here’s the ultimate event planning checklist to guide you through the process.…
A brand’s tone of voice is more than just the words it uses; it is the personality, attitude, and emotion conveyed through its communication. From social media posts to email campaigns and advertisements, the tone of voice plays a vital…
When it comes to expanding your team and scaling your business, one of the biggest decisions you’ll face is whether to outsource tasks or hire full-time employees. Both options offer distinct advantages and come with their own set of challenges.…
In the world of business and finance, one of the most important metrics used to evaluate the success of an investment is ROI, or Return on Investment. Whether you’re running a business, managing personal finances, or evaluating a marketing campaign,…
Starting a business is an exciting journey, but one of the first and most important steps in that journey is creating a business plan. A well-crafted business plan serves as a roadmap for your business. Outlining your goals, strategies, financial…
If you’ve spent time finding the perfect business name, you want it to be yours and not to be shared by others, right? Well, the best way to do this and protect your name is by trade marking it. 1.…
Every company wants to upsell. The idea is, you add more products or a better service on and the customer therefore spends more money. Brands use it every single day, but how do go about it if you never have…
Knowing how to set your prices is a tricky one. It can often take a few years of business before you get it right, but not everyone can wait that long. Pricing your products or services correctly is one of…
Choosing the right business name is huge. It’s not something that can be changed often. Once people know it, the name will stick. So, make sure you get it right from the start. Choosing the right name for your business…
