If you want your audience to engage with your content, you need to make it easy to reach. No one wants to search through URLs to find what they need. Keep your Bio Links simple.
The idea behind a Bio Link is to make all URLs and resources accessible easily. However, some people create more confusion for their audience when creating theirs. This is typically due to their layout or formatting. Everything from the order of your URLs, to the wording you choose is important. It all matters and will largely affect your CTR.
What is CTR (click-through rate)?
Click-through rate refers to the amount of people who see your link and end up clicking on it. By collecting these statistics it’s easier to see if your links are strong, or your marketing needs improvement. If your content isn’t seeing a good CTR it might be time to either switch up your work, or change how you promote it.
Your CTR is worked out by the amount of clicks you receive divided by the impressions. For example, if you had 10 clicks and 100 impressions, your CTR would work out as 10%. The higher the CTR, the better job you’re doing. It shows your audience are interested in your content enough to click on your link, and then interact with it.
CTR within Bio Links
A CTR within a Bio Link simply refers to someone clicking on your Bio Link and being interested enough to click on one of the URLs within it. The likelihood of this happening, completely depends on how you set up your Bio Link. If you make it simple to understand, and interesting enough, you’ll probably have more clicks.
Some link in bios can be quite complex. They have a lot of wording involved, and it can make it hard to understand what each URL is about. The more URLs your audience have to click on, the less likely they are to stick around. People want to find things they’re interested in quickly, not be redirected back and forth between a Smart Link and a webpage.
Recently, Linktree revealed that within a Bio Link, the first three URLs have a 130% higher CTR than the latter seven. Putting your most looked for links towards the top will be far more helpful for both your audience and yourself. They’ll be able to quickly find what they need, but you won’t miss out on sales, or interest.
If you’re going to put your website or product link at the bottom of your URL, you run the risk of not producing as many sales as you could. Those who know your products already might take the time to scroll through and find your link. However, you won’t capture a new audience if you’re not making the task easy.
Avoid fluff within your Smart Links
When it comes to over stuffing your Bio Links, you need to be careful. Adding too much can be damaging, because your audience become overwhelmed. They aren’t interested in clicking on too many links, and as mentioned previously, the more they have to click on, the more likely they are to exit your link completely.
“People need to get to where they want to go within two clicks, otherwise they’re going to leave.”– Anaita Sarkar | Co-Founder of Hero Packaging, Author, Speaker, Podcast Host
Adding too much wording is another damaging factor. Your call-to-action buttons should be short and snappy. Giving enough information about the URL but without being heavy. Someone should be able to click on your Bio Link and find the relevant URL within seconds. They shouldn’t have to figure out what each link is.
Bio Link breakdown
If you look at the link above, while it has everything you may need, it does also look word heavy. The social media channels don’t stand out because they’re thin line logos against a very overpowering background. Your eyes are automatically drawn to the words also, so the social platforms are easy to overlook.
With the font being quite delicate it could possibly be hard to read for some individuals. The font colour choice certainly adds to this and there is a mix between normal formatting, and capital letters. Does this mean the YouTube channel is more important than the other links? If so, why is it not at the top of the options?
In particular, the first call-to-action button is extremely wordy. It includes a discount code which could instead go into a Bio Link description rather than on the button itself. There seems too much to read for one button. The description that has been placed within this URL is also hard to read, it’s small and written in a colour that doesn’t stand out.
You don’t need a huge following to have a good CTR
In theory, it doesn’t matter how big your audience is. It all comes down to the ratio of clicks to conversions and interaction. If you have fewer followers, you can still have a strong CTR providing you have set your Bio Link up to provide your audience with everything they need. People will argue those with more followers have a better chance of a high CTR.
While, others will argue the opposite. The more people clicking on your link, the more interactions and conversions you need, but, you do therefore have a larger audience so potentially more of a chance of this. There are strong arguments either way, no one is right or wrong. Your link just needs to work for you.
By putting your most important link first, you are turning it into a priority. This might capture your audience’s attention and if you need them to click elsewhere, you might have caught their interest to do so. The link previously shown isn’t a bad link, there is no such thing as Bio Links are a form of expression.
However, it could be made stronger by having a shake up and making all elements easier to read, and find the relevant information. You can always preview your link before publishing it. With PUSH.fm, your link will be displayed to the right of the creation boxes, so you can always preview how it will appear. This should help you figure out if it makes the right statement.