With Christmas sadly over for another year, we all look for the next focus. This is where many go mad for the Boxing Day sales, securing those items Santa didn’t quite bring them. But, did you know these sales can benefit music artists? Learn how to set yourself up this year!
As the festive season winds down, people turn to the next event on the calendar, which is typically the Boxing Day sales. Despite being named this, they run for more than just the one day. Many will queue outside the stores ahead of the stores opening, but others will wait until the lull between Boxing Day and the New Year to start their shopping.
People will rush to buy the one item they didn’t receive at Christmas. Some even get ahead for next year by securing bargains left over from Christmas. While shoppers eagerly scour stores for discounted treasures, it’s not just consumers who stand to benefit. Music artists, too, find themselves on the winning side of this retail frenzy.
Increased album and merchandise sales
Boxing Day sales offer a unique opportunity for music artists. With shoppers in a buying mood, albums and merchandise become attractive options for those looking to treat themselves or find the perfect gift. Artists can strategically promote their latest releases and exclusive merchandise to capture the attention of fans who are seeking value for their money.
Digital downloads and streaming
As the digital era continues to reshape the music industry, Boxing Day sales extend beyond physical products. Online music platforms often feature special promotions during this period. This surge in digital engagement not only boosts the artist’s visibility but also contributes to their earnings. It’s a win-win for any music artist.
Concert ticket sales
For musicians who thrive on live performances, Boxing Day sales can indirectly impact ticket sales for upcoming concerts. Many fans, having received gift cards or extra cash during the holiday season, are more inclined to invest in experiences, such as attending a live concert. Artists can tap into the increased willingness of fans to spend on memorable events.
Exposure through collaborations
Boxing Day sales often bring about collaborations between brands and artists, providing a platform for exposure to new audiences. Whether it’s a brand using a popular artist’s song in a promotional campaign or an exclusive merchandise collaboration, these partnerships can introduce artists to potential fans who may not have otherwise discovered their music.
In the aftermath of the festive season, Boxing Day sales create a dynamic environment where music artists can reap the rewards of increased consumer spending. Whether through boosted album and merchandise sales, enhanced digital engagement, or a surge in concert ticket purchases, artists have the opportunity to use this to their advantage.
