A small record label does not need a lengthy presentation to understand how its campaigns are performing. It needs a clear overview of which releases are ready, what happened during the week and who is responsible for the next action.…
You’ve spent weeks preparing for your next music release. Your Pre-save campaign is live, promotional posts are scheduled and fans are expecting your new single, EP or album on a particular date. Then something changes. Whether it’s a distribution issue,…
When you’re promoting a new music release, it’s easy to end up with several different versions of the same campaign link. One URL might be saved in a group chat, another could appear in a social media caption draft, and…
When two artists collaborate on a song, promoting the release requires more than simply sharing a link. Both artists need to make sure their audiences can find the correct recording, recognise the artist credits and understand where to listen. If…
A fan joins your mailing list through a Pre-save campaign. Another signs up after attending a gig. Someone else purchases your latest digital EP. Although these fans have all interacted with your music, their journeys are different. Understanding where your…
Changing your artist bio link is easy. Keeping the links in older posts, video descriptions and printed materials useful takes more planning. A migration checklist helps you map the routes fans already use before moving them to a new page.…
A Reward Link offers something in exchange for a requested action. If the reward is unclear or the journey feels like work, a fan may leave before reaching the content. A reward link conversion test helps you find that friction.…
Someone photographs your merch table, takes a flyer home or saves a card in their pocket. They scan the code the next morning. Will the page still make sense? A merch table QR code landing page should work during the…
Once your single is out, another email saying “my new song is out now” may have little to offer a fan who has already listened. A follow-up works better when it gives them a fresh reason to return. These music…
A digital EP bundle should feel complete when a fan opens it. The tracks should be easy to find, the extras should match the product description and the instructions should explain how to get started. Use a digital EP bundle…
