The TikTok craze CapCut – what is it and how does it work?

If you’re on TikTok, you’ll have seen plenty of CapCut videos by now. You might have even dabbled in some yourself. If you haven’t, you need to get involved quickly, they’re blowing up!

What is CapCut?
How does CapCut work?
Why are CapCut videos so popular?

Every TikTok user will have seen CapCut style videos by now. They’re all over the app because not only are they quick and easy to make, but also, they’re powerful at gaining views. You’re almost guaranteed to pass the awkward 200 view mark if you use this style of video. Instead of spending hours on content, you could spend minutes and receive more views.

With them involving popular memes there’s something for every niche. It’s content people know and are familiar with, and you can morph it to every situation. Making CapCut an easy alternative when you aren’t sure what to create. You can take inspiration from others content, and stay on top of relevant topics.

What is CapCut?

CapCut is a video editing and creation platform. It’s a smartphone app that lets everyone create videos with ease. You don’t need hours of your own footage, nor do you need to clip multiple videos down. It’s owned by ByteDance who own TikTok, so you can almost guarantee your videos will be shared across the platform.

The app has thousands of memes and GIF style content. When choosing one, you can edit it, add in your own footage and upload audio, text and images too. With it being so easy to use, anyone can create funny, relatable videos in minutes. You’re essentially adding your own footage to a well known meme.

How does CapCut work?

First you’ll need to download the app to your smartphone. From there you’ll be required to connect your TikTok account. The more you use CapCut, the more it will get an idea of the content you enjoy creating. It will start to suggest trends it thinks will suit your vibe. You can scroll through various template options.

There’s everything from lifestyle, to relationships and fandom content. You can scroll through the various categories or search for something in particular. For example, you might want to find one of Gordon Ramsay’s famous one-liners. If you do, you can search for his name and look through the options.

Once you’ve found your content, you can start adapting it to you. Many templates will show an example of where to put your video or image. It’s likely your content will go behind the meme. There will also be text as an example of how you could use the CapCut. Edit this to suit your own niche. The editing options are minimal but that just adds to the ease of the app.

When you’re happy with how it looks, you can upload it directly to TikTok, where, you can edit it further if you’d like. If you add it straight to TikTok it will upload without any watermark as they’re owned by the same company. Ensure you include the hashtag #CapCut within your video description to help your video gain views.

Why are CapCut videos so popular?

The likely reason is that they’re so relatable. They’re always the type of videos you see and think “yes, that’s me”. With them being short and sweet videos, you don’t have to watch 10 minutes of footage to understand the point or message. Instead, you read the caption and instantly know if you agree or not.

They’re so easy to create that TikTokers can throw them out often. It takes hardly any time but keeps videos regular which improves their chances of being featured on the FYP. Whenever a topic or issue comes to your mind, you’re guaranteed to find a relatable meme, so you’ll be able to create a video in minutes.

As they involve popular memes, they’re funny. People love to be able to relate and understand a situation. No one likes to feel left out of the loop and therefore using memes people have seen floating around the internet is a great way of making your videos accessible to everyone. The main thing is, they’re light-hearted, and they make a change from dance trends.

If you haven’t tried them for yourself, you need to. They’re a great way of gaining views because so many people go looking for them. You’re securing yourself views and probably a few likes too because people love relatable content. As they’re so easy it makes sense to create some. You can even save them in your drafts for a later date. sign up for free GIF
Found this helpful? Share it with your friends!
Close Bitnami banner