Constructing your brand name – 5 things you must consider
As a content creator, one of the most i…
Category People
Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.
8 Instagram hacks for new content creators
Created an Instagram? Great! Now it’s time to make it work. You can’t go from newbie to influencer overnight unfortunately, but you can grow organically without it taking forever. Everyone’s on Instagram these days and if you’ve got content you…
ABBA are back – is it ever too late for artists to make a comeback?
Recently the world has been a little crazy since that thing called the pandemic took over. Don’t worry though, it looks like we’re saved! ABBA have made a comeback and life seems to have flipped a 180. This is exactly…
Seasonal sounds – do your music preferences change with the seasons?
As the leaves fall, your preferences may change. Your Summer playlist might not be the same party vibe throughout those colder months. You might find yourself listening to your comfort songs when it’s cold and wet outside, and you just…
TikTok partners with streaming service Audius for new music library
Audius are a new streaming service that aim to support independent artists without the need for a label. They’ve partnered with TikTok, so musicians can send their tracks straight to the video sharing app. This will hopefully boost the chance…
Promote your new music using only COVID-19 trends
Fancy a virtual quiz via Zoom where your friends guess the song by you humming the tune? Or, how about dropping into a chat on Among Us to let people know your release is about to drop? COVID-19 saw some…
Alter egos – artists real names vs their stage names
Ok, so some are pretty obvious. Let’s be real, no one put down Lady Gaga on a birth certificate. Some however are a little less obvious. Miley Cyrus, for example, wasn’t born with that name, but in her rise to…
5 super innovative marketing campaigns created by artists
We all want our album release to reach it’s full potential, right? Having a strong marketing campaign ahead of your release launch is essential because first impressions are always the ones that stick. If you want someone to remember your…
Streaming stores or scheming stores – are artists being unfairly paid?
Using digital streaming services to get your music out there is pretty much unavoidable. If you want your music to be heard, it needs to be on the relevant platforms. The argument over these stores paying out fairly has been…
Grammy-winning musician Ashanti uses PUSH to promote new single “2:35 (I want you)”.
American artist Ashanti dropped her beautiful new single ‘2:35 (I Want You)’ in January, and has utilised PUSH’s Fan Links in her marketing for it. Ashanti is a Grammy award-winning singer, songwriter, record producer model and actress; an artist of…
