Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Branding 101: What makes a good brand or artist name?

If you think you’ve got a killer brand or alias name, hold it right there. You’ve got to make sure your brand name tells your audience what you’re about and what sets you apart. Meaning First and foremost, your brand…

Out now! 5 easy steps to promote new music on release day

It’s the big day! Your long awaited release is finally out, but how can you best push it to your fans and the world and guarantee it to flourish? Congratulations; it’s release day! Hopefully you’ve taken a number of steps…

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