Category Discussions

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.

Spotify streams – what counts as a full stream?

As an artist you might look at your streams and wonder where your revenue is. It’s been an ongoing argument for quite some time that artists aren’t paid fairly by streaming stores. Whatever your opinion on this, it’s important to…

Instagram launches new features for live content creators

Great news for any creatives that use Instagram as a platform for live content. Instagram have added 2 new features which could change the process and make it much easier. Apparently one of the features people have been asking for…

The fall of Vine vs the rise of TikTok

Both had similar concepts. Short but sweet video clips all combined into one app. Anyone could share, anyone could create and anyone could watch. So why did 2 very similar platforms have 2 very different outcomes? Why did one rise…

Squid Game – how new trends change our streaming habits

Squid Game? Completed it. Of course, I mean, who hasn’t? If you’re someone who hasn’t yet watched it because you either can’t handle subtitles or you refused to watch dubbed series, then I’m sorry, but you are seriously missing out.…

Spotify Tap – a handy new feature for music lovers

Listening to music on the go has come a long way from cassettes and headphones. Having to change your tape when you wanted something different. Now streaming stores make the process a lot easier because you can pick and choose…

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